How This Company Is Making Waves With YouTube Ads

AUSTIN, TX / ACCESSWIRE / May 21, 2021 / The pioneering spirit isn’t lost on companies in the Internet era. Many marketers are trying to figure out how to find unspoiled places to promote their brands. Yet they often lament that oversaturated locations like Google and Facebook are the only games in town to highlight products and woo new business.

One company, AdOutreach, would disagree. They believe that blue oceans still exist. And their primary blue ocean is none other than YouTube.

Blue Versus Red: Why YouTube Belongs in the Former Category

What’s a blue ocean? It’s an uncharted oasis that hasn’t turned cutthroat. Not only will you find calm, deep waters, but you’ll stand out immediately. In contrast, a red ocean is filled with swimming-and hungry-predators. (Think Facebook with its myriad of ads.) Sure, you can dive into a red ocean, but surviving’s hard and thriving’s harder.

Shouldn’t YouTube be a red ocean, if only because of its massive appeal? Not from a marketing standpoint, according to AdOutreach’s years of expertise in YouTube promotions. Though YouTube is undeniably gigantic in terms of reach, it’s not immediately seen as an advertising powerhouse. Yet it has all the hallmarks of a leading platform that should excite eager marketers: It’s engaging. It’s dynamic. It’s ever-changing. And it’s the second most popular search engine on the planet.

At the same time, YouTube’s hardly cluttered with advertisers. In fact, many companies eschew YouTube because they’re not certain it’ll work for their goods or services. AdOutreach is sure it will, and they’ve built their reputation on it by navigating clients to earn millions of collective clicks and tens of millions in revenue.

The Quiet Before the Storm: Leveraging the Beginnings of a Digital Boomtown

By their estimates and based on AdOutreach client historical data, YouTube advertising can lead to investment returns of up to five times. If they are correct, companies should take advantage of YouTube now before it becomes flooded with the competition. Still, many marketers are hesitant to take the plunge. To them, AdOutreach doesn’t mince words in encouraging fast action: “As more advertisers continue to look beyond Facebook and onto other advertising platforms, YouTube Ads are quickly becoming the number one alternative.”

Of course, AdOutreach recognizes that many people question the viability of YouTube to sway minds and fuel sales pipelines. That’s why they suggest marketers first understand the three elements that make a YouTube campaign successful before launching full force into this bluer-than-blue sea.

1. Winning YouTube Ad videos don’t have to receive Cannes Film Festival awards.

Plenty of companies put the brakes on creating YouTube Ad content because they assume the process requires a degree in filmmaking and a penchant for movie editing. Ironically, many of the most effective YouTube ads are made simply and cheaply.

The key is to have a strong underlying message, urges AdOutreach. He’s a huge proponent of solutions-driven videos with honest messaging. No fancy or expensive set pieces necessary.

2. Irresistibly clickable YouTube Ads put the dessert first.

Forget about building up to a big finish. YouTube Ads need to start with some kind of tantalizing offer or compelling promise. Otherwise, viewers will opt out-and companies will lose out on filling the lead generation funnel.

Though a strong call-to-action can be placed at the end of a short YouTube Ad, the strongest sell needs to come front and center. This compels consumers to stay with the advertisement until the end.

3. Spend time studying YouTube Ads with the best.

Nothing can take the place of an education in any field, including digital marketing. AdOutreach’s team regularly coaches their clients, helping them not just deploy YouTube Ads but understand why one campaign will likely do better than another.

Learning from experts will help any marketing team get a better handle on YouTube. Additionally, taking time to master YouTube Ads now, as well as related peripheral strategies like omnipresent retargeting, is only going to help companies in the future when more businesses begin to jump into the fray.

The Internet may seem soaked with advertisements, but YouTube has managed to stay off many marketers’ radars. AdOutreach knows it’s only a matter of time before more people become attuned to the value of YouTube as a place to meet consumers when their intent is at its highest. Nevertheless, AdOutreach is not worried when that time comes because they are confident that the island they’ve built will ensure they always have a stronghold, even when the blue ocean turns pink.

CONTACT:

General Inquiries
Email: hello@adoutreach.com
Phone number: 251-277-5824

SOURCE: AdOutreach

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