Contentsquare Appoints Former Forrester Analyst James McCormick as Vice President of Product Marketing and Product Strategy

McCormick brings market expertise to drive growth and product innovation

NEW YORK–(BUSINESS WIRE)–Contentsquare, the leader in digital experience analytics, today announced the appointment of James McCormick to Vice President of Product Marketing and Product Strategy. Prior to joining Contentsquare, he was a principal analyst at Forrester Research since 2012. McCormick will report to Chief Product Officer Lucie Buisson, and assume responsibility for Contentsquare’s product innovation to capitalize on the growing market opportunity for AI-enabled digital experience. McCormick is the company’s first executive appointment since its $500 Million Series E funding round in May, led by SoftBank Vision Fund 2.

“Contentsquare has seen tremendous growth and continued product innovation during the past year,” said CPO Lucie Buisson. “I am thrilled James is joining the team and am looking forward to working with him on our evolving product strategy, as we accelerate growth in new markets and double down on AI innovation.”

Contentsquare’s growth has allowed the company to claim a significant piece of the customer analytics market, where it already enjoys strong representation among the Fortune 500 with 750 enterprise customers, including 30% of the Global Fortune 100, and industry powerhouses in retail, luxury, entertainment, telco, travel, automotive, B2B and finance.

McCormick brings two decades of deep technology and marketing experience to this new role. His enterprise expertise and understanding of AI and the digital experience, from the customer perspective, will be an asset to Contentsquare as the company continues its rapid growth trajectory. McCormick will be based in Contentsquare’s London office.

“Improving digital experience and understanding customer behavior online is the next big business opportunity for enterprise organizations,” said McCormick. “The pandemic accelerated the need for deeper behavioral insights for improved customer relationships with brands online. This space is in the midst of disruption and I’m excited to be joining the leader in this space to craft a product strategy that seizes on key market opportunities for the company to continue its impressive growth.”

The Contentsquare platform integrates customer experience data across content, UX, merchandising, and performance. By analyzing customer behavior through trillions of digital customer interactions (web, mobile, and app), Contentsquare empowers teams with actionable customer insights that increase user conversion, revenue, engagement and growth.

For more information about Contentsquare’s experience analytics platform or to schedule a demo, please visit

About Contentsquare

Contentsquare empowers brands to build better digital experiences. Our experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation. Founded in Paris in 2012, Contentsquare has since opened offices in London, New York, San Francisco, Munich, Tel Aviv and Tokyo. Today, it helps more than 750 enterprises in 26 countries deliver better digital experiences for their customers. Visit to find out more.


For further information contact Ben Rees/Fiona Todd at Wildfire PR

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