Gupshup Adds Messenger API for Instagram to Help Businesses Engage and Monetize Better

SAN FRANCISCO–(BUSINESS WIRE)–Gupshup, the leader in conversational messaging, today announced the addition of the Messenger API for Instagram to its conversational messaging platform. Gupshup will now allow businesses to have richer two-way conversations with their followers on Instagram at scale.

Gupshup has had a longstanding collaboration with the Facebook family of messaging platforms; having collaborated with Messenger in 2017 and was one of the earliest adopters of the WhatsApp for Business service in 2018. According to Instagram research1, 90% of people on Instagram follow a business and 50% are more interested in a brand when they see ads for it on Instagram.

“We are delighted that Gupshup is launching the Messenger API support for Instagram. The Messenger API for Instagram is now available for all developers who make it possible for brands to improve and enhance messaging experiences with customers,” said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger. “By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.”

“Gupshup is committed to helping businesses engage their customers better through conversations across multiple channels,” explained Beerud Sheth, Gupshup Co-founder and CEO. “We are now making available our rich set of tools, powered by conversational AI, to help businesses make their Instagram conversations rich, contextual and personalized. Using these tools, businesses, celebrities and influencers with business accounts on Instagram will now be able to build stronger customer relationships, improve customer satisfaction, develop new business models and drive greater revenues.”

Gupshup has added Instagram to its conversational messaging platform and has made it available to businesses to build messaging and conversational workflows. You can now access the Messenger API for Instagram at

About Gupshup

Gupshup enables better customer engagement through conversational messaging. Gupshup is the leading conversational messaging platform, powering over 6 billion messages per month. Across verticals, thousands of large and small businesses in emerging markets use Gupshup to build conversational experiences across marketing, sales and support. Gupshup’s carrier-grade platform provides a single messaging API for 30+ channels, a rich conversational experience-building tool kit for any use case and a network of emerging market partnerships across messaging channels, device manufacturers, ISVs and operators. With Gupshup, businesses have made conversations an integral part of their customer engagement success. Visit Converse with Gupshup.



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