Maverik Selects Zebra and Reflexis to Streamline Store Execution and Labor Scheduling

Convenience store brand integrates task and workforce management across 360+ store locations

DEDHAM, Mass.–(BUSINESS WIRE)–Reflexis Systems (now part of Zebra Technologies), a leading provider of intelligent workforce management and execution solutions for multi-site businesses in retail, food service, hospitality and banking, today announced that Maverik — Adventure’s First Stop, has selected Reflexis ONEto integrate and streamline store execution and labor scheduling for more than 6,000 team members across 360+ locations.

Maverik, a leading convenience store brand operating in 11 states across the Intermountain West, chose Reflexis ONE to replace two disparate task and workforce management solutions. Maverik will utilize Reflexis ONE solutions including Reflexis Real-Time Task Manager, Reflexis Workforce Scheduler and Reflexis Time and Attendance to simplify tasks, labor operations and compliance, while empowering associates to deliver exceptional customer experiences.

“We chose Reflexis Systems because of its integration capabilities that offered Maverik the opportunity to combine workforce scheduling, time and attendance, and task management into the same platform,” said Danielle Mattiussi, Vice President of Retail Operations, Maverik. “Migrating to Reflexis ONE, a fully integrated task and workforce management solution, will enable us to achieve next-level performance benefits by simplifying scheduling and task execution for our employees.”

Reflexis ONE helps employees save time by anticipating store demand to ensure that each location has the right people scheduled at the right times, based on factors such as skillsets, customer traffic, and on-site workload. The platform brings together information from across the enterprise to solve the end-to-end work challenge, creating more efficient operations and enabling workers to spend more time serving the customer.

“Reflexis ONE has a long track record of helping convenience stores streamline operations and achieve more accurate labor forecasts,” said Suresh Menon, Senior Vice President and General Manager for Software Solutions, Zebra Technologies. “The platform’s integration of labor and task management capabilities allow Maverik to coordinate across stores, enhance execution and schedule labor to ensure every employee is visible, connected and fully optimized.”


  • Maverik — Adventure’s First Stop, a convenience store brand fueling adventures in 11 states across the Intermountain West, has selected Reflexis Real-Time Task Manager, Reflexis Workforce Scheduler and Reflexis Time and Attendance to empower teams to deliver an exceptional customer experience.
  • Maverik chose Reflexis and Zebra Technologies for the fully interoperable platform, Reflexis ONE, that enables the business to simplify tasks, labor operations and compliance for more than 6,000 team members across 360+ locations.
  • The recent acquisition of Reflexis Systems by Zebra Technologies enables teams to simplify communications, enhance task execution, and align labor with demand via AI-powered forecasting.


Zebra (NASDAQ: ZBRA) empowers the front line in retail/ecommerce, manufacturing, transportation and logistics, healthcare, public sector and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, Zebra delivers industry-tailored, end-to-end solutions to enable every asset and worker to be visible, connected and fully optimized. The company’s market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. In 2020, Zebra made Forbes Global 2000 list for the second consecutive year and was listed among Fast Company’s Best Companies for Innovators. For more information, visit or sign up for news alerts. Participate in Zebra’s Your Edge blog, follow the company on LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.


Reflexis Systems (now part of Zebra Technologies), is the leading provider of intelligent workforce management, execution and communication solutions for multi-site organizations in retail, food service, hospitality and banking. The Reflexis ONE™ intelligent work platform is used by our customers across the globe to simplify execution, improve communication and optimize labor decisions. Today, over 275 leaders in retail, food service, hospitality and banking are leveraging Reflexis ONE™ to achieve measurable improvements in customer engagement & employee productivity and retention. Reflexis Systems is headquartered in Dedham, Massachusetts and has offices in Atlanta, Columbus, London, Düsseldorf, and Pune (India), with additional sales presence across Europe and Latin America. For further information, please visit

Follow Reflexis on: LinkedIn | Blog | Twitter | YouTube


Maverik — Adventure’s First Stop fuels adventures in more than 360+ locations and growing across 11 western states, making it the largest independent fuel marketer in the Intermountain West. Locations include Arizona, Colorado, Idaho, New Mexico, Nebraska, Nevada, Oregon, South Dakota, Utah, Washington, and Wyoming. Maverik is known for its premium BonFire food, made fresh in every Maverik, every day, and awesome values on fuel, drinks, and snacks. Maverik sells exclusive products such as fresh-made, gourmet burritos, sandwiches, pizzas, toasted-subs, cookies, and coffee blends from around the world. For more information, visit, Facebook, Instagram, Twitter, or YouTube. To save on every gallon of gas, earn free stuff, and get great deals with an Adventure Club card or a Nitro card, join the club by downloading the mobile app.


Media Contact:
Peter Czyryca

Zebra Technologies

+1 (781) 493-3400 x351

Industry Analyst Contact:
Kasia Fahmy

Zebra Technologies


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