Reltio Named as Finalist in Ventana Research 14th Annual Digital Innovation Awards for the Third Consecutive Year

Awards Honor Technology Innovation for Business and IT; Reltio Identity 360, Named a Marketing Category Leader

REDWOOD CITY, Calif.–(BUSINESS WIRE)–#business360Reltio, an award-winning provider of the first cloud-native master data management (MDM) SaaS platform used by companies worldwide to succeed in the digital economy, today announced it has been named a finalist in the 14th Annual Ventana Research Digital Innovation Awards. These prestigious awards identify the top technologies that have the most striking impact in their respective markets, recognizing pioneering vendors that contribute advancements in technology, drive change and increase value for organizations worldwide. According to Ventana Research, Reltio Identity 360 best exemplifies innovation in the applications and technologies that support marketing.

  • Reltio has been declared a finalist in Ventana Research’s 14th Annual Digital Innovation Awards in the Marketing category for Reltio Identity 360.
  • Award finalists were chosen by the subject matter expert analyst team at Ventana Research, which scored the submissions on digital innovation that most successfully maximizes the value of all the organization’s assets – its people, processes, information and technology.
  • You can view the full list of finalists here. Winners will be announced on June 28, 2021.

Reltio Identity 360 aggregates person data from all sources, matches identities, removes duplicates, and merges attributes to provide a single source of truth. A universal identifier is then created for the profile to share across all operational and analytical applications.

Reltio Identity 360 improves sales, marketing, and customer service effectiveness by enabling companies to:

  • Personalize customer experiences
  • Precisely market with segmentation, targeting, and context, such as tailored offers
  • Manage rewards and loyalty programs
  • Protect privacy and gaining consent
  • Monitor for fraud and risk
  • Optimize business processes

Reltio Identity 360 is available in free and premium packages. To learn more, click here.


Chas Kielt, Program Director, Corporate Communications | Customer and Content Marketing, Reltio: “We are honored that the respected analysts at Ventana Research recognized Reltio once again as a leader in helping marketers drive digital transformation and personalized customer experiences; this year for our industry-first free cloud service for mastering customer identities: Reltio Identity 360. Accurate, reliable customer data is critical to success in the digital economy, and the identity solution helps to master Person profiles. A strong foundation of master data, interaction data, transaction data, and third-party data is essential to improving customer acquisition, retention and service.”

Mark Smith, CEO and Chief Research Officer, Ventana Research: “The advancements in innovation of technology in the last year, and our work to identify and promote those vendors and products over the last 14 years, has identified the important accomplishments in our industry. Congratulations to the finalists of our Digital Innovation Awards, and for the dedication to the investments made to advance technology that helps organizations be more productive and effective in their operations.”

About Reltio

Reltio disrupted the master data management (MDM) software market when it launched the first cloud-native MDM software-as-a-service (SaaS) platform nearly a decade ago. The Reltio Connected Data Platform is a proven multi-tenant, multi-domain MDM platform that masters all data types in real-time and at-scale. Customers benefit from agility, scale, simplicity, security, and performance unmatched by Reltio’s competitors.

Reltio Connected Data Platform uniquely features big data architecture to manage massive data volumes in real-time for operational, analytical, and data science use cases, an API-first SaaS business model for rapid configuration and responsive data management, and Connected Graph technology to discover relationships. To learn more, visit


Chas Kielt

Program Director, Corporate Communications | Customer and Content Marketing


+1 855-360-DATA x360

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