IDC Introduces Inaugural Best in Future of Trust North America Awards

New program recognizes organizations that have demonstrated transparency, accountability, authenticity, and trustworthiness at scale through technology

NEEDHAM, Mass.–(BUSINESS WIRE)–#Cybersecurity–International Data Corporation (IDC) today announced the inaugural IDC Future of Trust Awards designed to recognize North American organizations that have maintained trust amid the evolving needs of their customers. Specifically, IDC is looking for details on implemented trust initiatives, such as pilots or projects, as opposed to ideas or planned initiatives. Awards recognizing unique solutions and business success stories will be presented at a ceremony in March 2022. To submit a nomination, visit HERE. Deadline for submission is August 30, 2021. If you have questions regarding your entry, please contact Heather Ball at

The role of IT in maintaining the trust of customers and other stakeholders in their enterprises has historically centered on preventing cyberattacks and data breaches while helping business leaders achieve regulatory compliance. As the digital transformation age unfolds, however, many are pursuing initiatives focused on customer experiences and empathy at scale, enterprise and ecosystem intelligence, smart and autonomous devices, and other efforts that introduce new trust threats, challenges, and opportunities.

Primary requirements of all Future of Trust Award nominations are:

  1. Must be a Future of Trust initiative as defined by IDC.
  2. All nominations must be in production with existing customers/users since January 2019.
  3. Must be able to articulate and show key performance indicators to ascribe value to the completed project.

Note: IT vendors and technology consultants do not qualify for the IDC Future Enterprise Awards. Vendors may instead nominate completed projects on behalf of their clients.

Award categories include:

  • Trust-enabled Commerce – Trust-enabled commerce provides the “fuel” in the form of highly granular personal and customer data that enables companies to deliver highly differentiated products, services, and experiences.
  • Trusted Eco-Systems – Trusted ecosystems are based on proactively managing and ensuring integrity in all transactions with ecosystem stakeholders including customers, partners, suppliers, and employees.
  • Trusted Governance – Trusted governance starts internally, then spans to the ecosystem, which extends to trusted commerce with the world at large.

“With Trust emerging as a paramount concern for organizations and consumers, business leaders and technology suppliers must expand their understanding of Trust and its importance to success in the digital transforming economy,” said Amita Potnis, research director, Future of Trust research practice, IDC. “Our new Future of Trust awards program was designed to shine a spotlight on those organizations that have demonstrated transparency, accountability, authenticity and trustworthiness at scale by leveraging relevant technology. We look forward to showcasing successful projects to serve as best practice examples for all organizations across all industries throughout North America.”

For more information on the IDC Future Enterprise Awards and the Best in Future of Trust Awards, please contact Sarah Murray at

About IDC’s Future of Trust Practice

IDC’s Future of Trust research practice helps organizations expand their understanding of trust and its importance to success in the new digital economy. Customers want to know that the companies they do business with are authentic and trustworthy. Businesses, in turn, need to demonstrate their authenticity and trustworthiness through their technology solutions.

To learn more about all nine of IDC’s Future of X research practices, please visit

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.


Sarah Murray

Attune Communications


Heather Ball



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