SugarCRM Named Product of the Year in the 2021 Sales and Marketing Technology Awards

CUPERTINO, Calif.–(BUSINESS WIRE)–#CRM–SugarCRM today announced that Business Intelligence Group has named SugarCRM Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys, in the Customer Relationship Management category.

The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.

SugarCRM is designed to make the hard things easier for marketing, sales, and customer service teams by letting the platform do the work. Only SugarCRM brings this “no blind spots, no busy work, no roadblocks” approach to achieving high-definition customer experience.

Business Intelligence Group’s Sammy Award is the latest in a string of accolades and award wins for SugarCRM, including the TMC 2021 CRM Excellence Award, Gold Stevie Award for “Best New Product”- Relationship Management Solution, and Nucleus Hot Companies to Watch in 2021.

“We’re extremely proud that SugarCRM has been named a 2021 Product of the Year Sammy Award winner,” said Clare Dorrian, Chief Marketing Officer, SugarCRM. “This and other recent industry recognition we’ve received is a clear signal that we’re meeting market and customer needs.

“With SugarPredict, organizations can deliver high-definition customer experience or HD-CX – a new standard in CX that is helping companies achieve a crystal-clear view of their customers. Just as HD was introduced as the new standard for televisions, HD-CX is the next frontier in CX where companies can clearly ‘see’ the future,” said Dorrian.

“We are proud to reward and recognize SugarCRM for its innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that the company’s efforts will improve how we all connect with the brands we love for years to come.”

About SugarCRM

SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.

Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR. For more information about SugarCRM, visit:


Jessica Riggs, Lutz PR for SugarCRM


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