Announcing CircleIT: A Company Disrupting ITAD with a Focus on Circularity and Digital Commerce

The pioneering ITAD announces certified ESG reporting for enterprises and a digital ITAD solution for consumers.

OKLAHOMA CITY–(BUSINESS WIRE)–#CircleIT–HiTECH Assets, a Certified B Corporation and security leader in Information Technology Asset Disposition (ITAD) for over 20 years, has transformed its business and will adopt the CircleIT brand as the company further embraces the circular economy and focuses on repurposing data-bearing technology devices to create beneficial customer, environmental and social outcomes.

Developing solutions to reuse technology and manage e-waste has become an important topic in recent years. In the United States alone, over 100,000 laptops are disposed of daily, and less than 20% of electronics are properly recycled – much less refurbished and reused. By reusing just one laptop, consumers avoid the equivalent emissions produced by driving one passenger car for 10 days. E-waste, which represents only 2% of U.S. waste, is responsible for 70% of hazardous materials in landfills.

As companies strive to reduce their environmental footprint to help address climate and environmental degradation, there is an increasing need to identify effective mitigation efforts. As part of its focus on sustainability and repurposing used technology devices, CircleIT is transforming its Oklahoma City headquarters to enhance product repair and refurbishment capabilities and is announcing many product reuse partnerships that further enable devices to be repurposed instead of recycled.

“The need to develop solutions that create positive environmental and social outcomes is at an all-time high,” said Will Cohen, President of CircleIT. “We’re excited to elevate our security-based operation to focus on reusing and repurposing more devices than ever, while helping clients achieve their ESG goals.”

As part of its transformation, CircleIT is launching two groundbreaking solutions:

  • Certified ESG Program: CircleIT has partnered with the University of Oklahoma to bring to market a Certified ESG Program for its clients. This program and certified ESG report enables CircleIT customers to apply impact from sustainable and carbon neutral services towards their own specific ESG goals and unlocks a new opportunity for organizations to act more environmentally and socially responsible.
  • Digital ITAD Solution: CircleIT is taking the ITAD industry from analog to digital with a solution that enables remote workers, small businesses, and consumers to easily, safely and responsibly dispose of data-bearing technology devices. These previously underserved market segments can now take advantage of CircleIT’s industry leading security certifications (including data wiping beyond Department of Defense standards) and environmentally and socially responsible services by simply going online, registering their device and dropping the device off at any of the 2,200+ FedEx Office Print and Ship Centers in the United States. Users may then track their devices throughout all stages of the process and access their Certificates of Data Erasure and Environmental Impact reports using CircleIT’s TrackIT portal.

CircleIT’s transformational solutions align with the United Nations Sustainable Development Goals, focusing on a triumvirate of initiatives:

  • Goal 12: Ensuring sustainable consumption by enabling circularity of technology and streamlining proper recycling.
  • Goal 13: Taking urgent action on climate change by avoiding unnecessary emissions tied to the standard waste model.
  • Goal 4: Providing quality education to students by donating refurbished technology to students to enable remote learning.

“CircleIT is unlocking new value for businesses while making them more environmentally friendly,” explains Dr. J. Scott Greene, Ph.D., who is a Professor and Chair of the Department of Geography and Environmental Sustainability at the University of Oklahoma. “This is the type of innovation that benefits people, the planet and businesses, and is a prime example of bold corporate governance.”

In support of the vision and ESG program, CircleIT has also partnered with Circular Computing and a dozen nonprofits across the US to provide refurbished technology at low to no cost. These partnerships will increase CircleIT’s product reuse percentage and will provide a second life for over 200,000 devices each year, avoiding up to 1 million tons of greenhouse gas emissions that would come from mining, manufacturing and transporting new products.

The business transformation builds on existing sustainability efforts that the company led over the last two decades, including becoming zero landfill in 2011, running all facilities on renewable energy, and becoming a Certified B Corporation in 2018.


CircleIT is a digital ITAD provider and Certified B Corporation focused on repurposing data-bearing technology devices to create beneficial customer, environmental and social outcomes. CircleIT provides the highest level of security to its clients, wiping data beyond the Department of Defense standards and holds certifications from over a dozen accredited parties including NAID AAA Certification. CircleIT has set the security standard in the ITAD industry for the past 20 years and pioneered certified ESG reporting for enterprises and a digital ITAD solution for remote workers, small businesses and consumers.


Tyler Steinhardt

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