Mark Picone Joins Acquia as General Manager and Senior Vice President of Product for Marketing Cloud

BOSTON–(BUSINESS WIRE)–Digital experience company Acquia today announced that Mark Picone has joined the leadership team as General Manager and Senior Vice President of Product for Marketing Cloud. Picone brings more than two decades of experience leading data and analytics initiatives and product development across well-known brands. At Acquia, he will drive continued rapid innovation of Marketing Cloud to enable the largest global brands to build 1:1 digital relationships with their customers, drive revenue and increase loyalty.

“We’re thrilled to bring Mark onto our leadership team to spearhead the rapid innovation of Acquia Marketing Cloud,” said Dries Buytaert, Co-founder and CTO of Acquia. “His expertise in data-driven customer experiences will propel Marketing Cloud at a time when businesses are looking to make the most of first-party customer data to create and deliver superior digital experiences.”

Most recently, Picone served as Vice President of Information and Data Services at Adobe, where he spearheaded data strategy, platforms, data management, governance and analytics across all lines of business and corporate functions. His team delivered insights for real-time analytical decision making, and in-product and online personalized experiences at each step of the customer journey.

Prior to Adobe, Picone was responsible for global data development for all data and analytics products across 27 countries at Experian Marketing Services. Before Experian, he served in Group Managing Director, General Manager and CTO roles for Harte-Hanks Direct Marketing, overseeing their database and data processing businesses. Picone holds a BA in Computer Information Science with a minor in Mathematics from Temple University and an MBA in Finance from Drexel University.

“I was drawn to Acquia’s vision for the composable enterprise, and believe strongly that the future belongs to marketers who understand the power of data to impact business decisions and drive the customer experience,” said Picone. “I couldn’t be more excited to join this stellar team and drive the industry-leading Acquia Marketing Cloud into its next phase of growth.”

About Acquia

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out. Learn more at

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Kaitlyn Ethier

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