Smart Surfaces Create Smarter HMIs, Finds Strategy Analytics

Employing Smart Surfaces Maximizes Efficiencies of Operation in Construction, Transportation and Healthcare Industries

BOSTON–(BUSINESS WIRE)–Strategy Analytics – Smart surfaces and materials are the building blocks to smart buildings, smart transportation and smart cities. By integrating technology directly into the fabric of everyday objects such as walls, clothing and vehicles, the environment in which consumers operate will become inherently intelligent. While applications of smart technology can be far reaching, most focus is currently found within transportation, construction and healthcare industries.

A new report from the Strategy Analytics’ User Experience Strategies (UXS) service, “Can smart surfaces create smarter HMIs? Advances & use cases”, highlights broad and specific advancements in smart surfaces and materials which have the most impact on future use cases for personal devices, smart home devices, the automotive industry, and as the technology continues to evolve.

Commented Diane O’Neill, Director UXIP and report author, “Smart surfaces and materials have the ability to collect information from embedded sensors that can be used to feed into AI, support big data and facilitate machine learning. All this working towards the goal of automating life and making the world a more efficient, safer and sustainable place to live. So, in almost every application, the purpose of a smart surface or textile is to save space, save cost, or simplify a process. Employing smart surfaces to replace cumbersome additions has opened new opportunities and many more use cases such as enabling advanced HMI, generating energy, and enabling infrastructure for ‘new’ technologies such as 5G, AI, cloud and edge computing.

Continued O’Neill, “Moreover, the application of smart surfaces in all industries works to enhance UX. This includes improving aesthetics, maximizing efficiencies of operation, self-cleaning, and privacy/sound reduction. Smart surfaces may also alleviate fears around usability, safety, and manufacturability through touch sensors with haptic feedback.

Added Lisa Cooper, Director UXS, “All new technologies take time to proliferate. But the forerunners of smart technology are wearables and touchscreens and specifically, the way in which users interact with these devices. Innovations around these concepts have resulted in the popularity of devices with specific HMI, and this lends itself perfectly to the acceptance and proliferation of future more innovative technologies that may be inherently ‘smart’.”

About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at

Source: Strategy Analytics, Inc.


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Service Name: User Experience Strategies
Service Name: In-Vehicle UX
Service Name: UX Innovation Practice


Report contacts:
European Contact: Diane O’Neill, +44 (0)1908 423 669,
US Contact: Chris Schreiner, +1 617 614 0717,

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