COEUS Holdings Acquires Technology Solutions Firm Afore, LLC

Acquisition Advances COEUS Solution’s Scalability and Capacity, Providing Clients a More Robust Set of Offerings

DEVON, Pa.–(BUSINESS WIRE)–As COEUS Holdings continues to drive its overall strategic growth plan of ensuring patients have appropriate access to innovative therapies when they need them, the access-focused firm has acquired Afore, a NJ-based customer-centric life sciences consulting firm that focuses on delivering commercial technology solutions and support.

The acquisition enables COEUS to augment and enhance its existing technology capabilities and, in many cases, provide a variety of new services to its client base. Among the services the combined entity will offer include commercial roadmap consulting, software integration services, data integration services, data warehousing and business intelligence solutions, training, and more.

“Today, pharmaceutical manufacturers spend a lot of time, money, and resources trying to understand, select, and implement the right systems, which requires a forward-thinking technology partner to make informed and forward-looking technology decisions,” said Marc Hixson, President & CEO of COEUS Holdings. “Afore’s team of experts specializes in providing clients with that evaluation, implementation and support services and has been independently ranked as the top technology partner by companies such as Veeva, TGaS Advisors and MediSpend. By incorporating Afore into the COEUS Solutions business, COEUS will strengthen its existing commercial technology enablement offerings related to information management, customer relationship management, and regulated content management and add a wealth of new consulting services.”

James Corbett, former pharmaceutical company senior executive and founder of Afore, will serve as

COEUS Solutions Chief Operations Officer. In this role, he will work to enhance the company’s go-to-market strategy, while ensuring that the team is structured appropriately, and client needs are being met.

“The team at Afore is excited to be joining the COEUS Solutions family during a time of exponential growth within the organization,” stated Corbett. “We look forward to contributing our knowledge and experience towards COEUS’ future as the synergies between the organizations–including client support, implementation services, and unique product offerings–will enable us to reach more clients and provide solutions leading to the optimal outcomes they need and expect.”

“The pace of innovation in healthcare requires cutting-edge technologies to optimize patient access to those products as they come to market,” said Mike Zubey, Chief Business Officer of COEUS Solutions. “This is another step in making COEUS Holdings an elite transformation partner for emerging biotech and large Pharma alike. In addition, Afore’s ranking as the top Veeva and Information Management partner to emerging biotech’s is directly in line with our overall strategy. With the technological insights of James and his team, COEUS Solutions has now significantly broadened its offering ensuring that clients will get where they need to go faster and in more scalable fashion.”

Corbett will work directly with Zubey to ensure that COEUS clients are well-informed on the various technology solutions available to them, and which can be best tailored to their specific needs and desired outcomes. Along with the rest of the COEUS leadership team, the two will work to continue to deliver technology and consulting solutions for their clients to ensure patients get access to the therapies they require and deserve.

About COEUS Holdings

The COEUS Holdings teams are singularly driven to optimize market access and commercialization infrastructure for pharmaceutical products. COEUS is a multi-specialty, commercially aligned consultancy, offering a comprehensive suite of informed solutions for successful engagement with organized customers, providers, and patients. Leveraging years of collective real-world market expertise, we offer unique perspectives into clinical and business opportunities to support your brands’ position in the marketplace. COEUS’ mission is to ensure patient access beyond the prescription. We focus on becoming your ally in navigating the healthcare universe. COEUS teams advance thought leadership, technology solutions, and communication initiatives to ensure your brands’ lifelong success. Together, we strive to redefine access solutions in the evolving domestic and global managed care markets. To learn more about COEUS and the company’s offerings, visit

About COEUS Solutions

COEUS Solutions provides its clients IT strategy consulting, technology implementation, and integration services along with managed technology and functional services. This ensures that COEUS customers are properly prepared to commercialize and have technology and procedural solutions in place to safeguard success – not only at product launch, but in a sustainable fashion.


COEUS Media Contact:
Owen Murphy | 215.680.0155

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