Secfi Expands Core Team With Senior Executives Jaime Moreno de los Rios and Neha Bhatia Ramdas

On the heels of a record year for public listings, the employee equity planning and financing platform adds veteran expertise to meet the equity needs of startup employees

SAN FRANCISCO–(BUSINESS WIRE)–Secfi, the fastest growing equity financing and planning platform helping startups and their employees better manage equity compensation from employment offer to IPO, today announced two new leadership hires to continue to grow their offerings and solutions. They have named Jaime Moreno de los Rios as the company’s new Chief Operating Officer and Neha Bhatia Ramdas as the company’s new VP of Sales. With these new roles in place, Secfi aims to continue to lead the equity planning space by providing the expertise, tools and financing for startup employees to own their stock options with confidence.

Jaime Moreno de los Rios joins Secfi as its new COO, offering over 15 years years of investment management and startup expertise to the role. Most recently, he was VP of Corporate Development & Investor Relations at Flexport, where he also managed the lending business, Flexport Capital. Prior to that, he spent 10 years in Investment Banking at J.P. Morgan in San Francisco, London and Hong Kong, where he advised Tech startups on more than $20 billion worth of capital raisings, M&A, debt offerings and IPOs. He also spent 2 years working for the German venture builder Rocket internet as its Country Manager for Spain and Nigeria. He holds a double major in Law and Business Administration from the University of ICADE in Madrid.

“Employee equity is both a complicated space and an untapped financial market poised for exponential growth. I am thrilled to join a company that can offer startup employees the solutions they need to become empowered shareholders to build their financial lives. Secfi is only at the beginning of its journey and I’m excited to help even more startup employees have confidence in their equity plan,” said Jaime Moreno de los Rios, COO of Secfi.

Neha Bhatia Ramdas joins Secfi as its VP of Sales. She brings 14 years of experience in the financial industry, with a specialized focus in building and growing successful sales organizations that provide end-to-end value for their customers, from the first interaction to the last. At Secfi, she will be helping the startup community navigate complex financial decisions around their stock options with a team that’s built years of expertise in all facets of equity. Prior to this role, she was VP of Sales at OpenInvest, which was recently acquired by JP Morgan. She also has a background in financial analytics at firms such as BlackRock. Neha holds a Masters in Mathematics of Finance from Columbia University as well as a Masters in Mathematics Analysis from the University of Cambridge.

“Joining Secfi at this stage is so promising,” said Neha Bhatia Ramdas, VP of Sales. “We’ve worked with employees at nearly every startup unicorn but we’re only scratching the surface. There are many more in the startup community that are making one of the biggest financial decisions of their lives without the education and resources they need. I am excited to work with more of the startup community and also expand our set of products to help them make the most of their equity.”

Secfi has helped employees from some of 2020 and 2021’s biggest IPOs, including Affirm, Coinbase and Snowflake, to unlock liquidity from their equity and improve their financial outcomes. The company provides equity planning expertise, tools and financing so startup employees can own their stock options with confidence.

“As we continue to scale the work we are doing at Secfi, I’m excited to bring on exceptionally talented individuals to help advance our mission of helping startup employees make life-changing financial decisions, starting with their stock options,” said Frederik Mijnhardt, CEO of Secfi. “We’ve already helped thousands of employees, representing $20 billion worth of equity on our platform, to better understand their stock options. With 2021’s IPO market already eclipsing 2020’s record-breaking year, equity is becoming an even more important consideration in the startup community. Jaime and Neha’s experience and expertise allows us to reach even more startup employees and executives to help them get more out of their equity.”

About Secfi

Secfi is trusted by thousands of startup employees for equity planning and financing. We’re the first to provide a proprietary suite of equity planning tools, 1:1 guidance with licensed equity strategists and a set of financing products that enable employees to own a stake in the company they helped build. We also provide company-wide education for startups at all stages to help their team make the best decision for their own situation. Currently, we have worked with employees from more than 80% of all U.S. unicorns. For more information, please visit


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