Adnimation Signs the Largest Publisher Agreement in the Company’s History

Toronto, Ontario–(Newsfile Corp. – October 7, 2021) – Adnimation Ltd. (“Adnimation“), an innovative Israeli SaaS-based monetization service and technology company, specializing in helping online publishers and news websites sell the advertising space on their digital assets to maximize ad revenue using its advanced technology and experts coupled with access to major ad demand partners, is pleased to announce that it has signed the largest publisher agreement in Adnimation’s history. This agreement, which was signed with a leading North American publisher operating numerous web sites globally, provides Monetization Services for the publisher’s advertising inventory.

Adnimation provides its publishers with a triple layered service, including:

  1. Managing the ad inventory stack to cover all ad-tech needs and increase the overall ad revenue from top advertisers.

  2. Providing, with tools, the creation of new ad inventory to provide users contextually relevant video content accompanied by video advertising.

  3. Management of direct advertising sales throughout the digital channels, leveraging Adnimation’s existing partnerships.

Adnimation expects the agreement to generate monthly sales of over C$900,000 reaching an annual revenue of over C$11,000,000 in 2022.

Tomer Treves, Co-Founder and CBO and Board member commented, “I am extremely pleased to announce this C$11M Publisher Agreement, the largest in the company’s history. The agreement will support our growth in 2022 and is evidence of the traction that our SaaS-based technology is gaining momentum among North American publishers.”

For More Information please contact:
Adnimation Ltd.

Tomer Treves, Co-Founder and CBO
Telephone: +972 54 3313355

About Adnimation:

Adnimation is an innovative Israeli Software as a Service (“SaaS“) based monetization platform and technology company, specializing in helping online publishers and news websites to sell the advertising space on their digital assets to maximize ad revenue.

Adnimation provides an online advertising and marketing SaaS- based platform to deliver three layers of service:

  • Managing the ad inventory stack for premium online publishers to cover all their ad-tech needs;

  • Providing online publishers with tools to create new ad inventory; and

  • Managing direct advertising sales throughout the digital channels, leveraging existing relationships with major ad demand partners.

Serving approximately 5 billion ad impressions and over 38 billion ad requests on a monthly basis, Adnimation has been profitable since inception with sales growing from C$0.5M in 2015 to C$28.0M in 2020.

This news release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities in the United States. The securities to be issued in connection with the Transaction have not been and will not be registered under the United States Securities Act of 1933, as amended (the “U.S. Securities Act”) or any state securities laws and may not be offered or sold within the United States or to U.S. Persons unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available.

Investors are cautioned that, except as disclosed in the management information circular or listing application to be prepared in connection with the Transaction, any information released or received with respect to the Transaction may not be accurate or complete and should not be relied upon. Trading in the securities of the Company should be considered highly speculative.

Cautionary Statements Regarding Forward Looking Information

Certain information in this news release constitutes “forward-looking information” under applicable securities laws. “Forward-looking information” is defined as disclosure regarding possible events, conditions or financial performance that is based on assumptions about future economic conditions and courses of action and includes future-oriented financial information with respect to prospective financial performance, financial position or cash flows that is presented as a forecast or a projection. Forward-looking statements are often but not always, identified by the use of such terms as “may”, “might”, “will”, “will likely result”, “would”, “should”, “estimate”, “plan”, “project”, “forecast”, “intend”, “expect”, “anticipate”, “believe”, “seek”, “continue”, “target” or the negative and/or inverse of such terms or other similar expressions.

These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the completion of the transactions contemplated in the agreement; the ability of Adnimation to continue as a going concerns;; the effects of the global COVID-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the business of Adnimation; and other risks, uncertainties and factors. These forward-looking statements speak only as of the date hereof and Adnimation disclaims any obligations to update these statements, except as may be required by law.

Readers are cautioned that the foregoing list is not exhaustive. Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated.

Forward-looking statements contained in this news release are expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and thus are subject to change thereafter. Adnimation disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. This news release has been approved by the board of directors of Adnimation.


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