Nucleus Research’s 2021 Embedded Analytics Technology Value Matrix Identifies Domo, Infor, Looker, Oracle, Sisense, and Tableau as Leaders

MIAMI–(BUSINESS WIRE)–Leading vendors of analytics are paving the way for investments and adoption of their technologies by streamlining the delivery and integration of data within third-party web experiences and applications, according to a new report out today from Nucleus Research.

The annual assessment of analytics technology from Nucleus Research, the leading provider of ROI-based analysis of technology services and solutions, named Domo, Infor, Looker, Oracle, Sisense, and Tableau as Leaders.

Analytics technology continues to increase in sophistication, allowing systems to automatically analyze data, visualize it, and communicate value-add insights. Vendors and customers are moving away from the best-of-breed stack and differentiating with end-to-end capabilities that span the data lifecycle, including data storage, integration, preparation, governance, and collaboration, in addition to core analysis, visualization, and reporting capabilities.

“Businesses of all sizes, across industries are looking to become analytics driven and turn stored data into a source of business value,” said Daniel Elman, Research Manager at Nucleus Research. “Consumers are increasingly demanding more and more in the way of granular, value-add insights across the apps and experiences they interact with each day. This creates ripe demand for embedded analytics technology that saves developer time and reduces time-to-market for analytic capabilities.”

Rather than an empirical ranking, Nucleus Research positioned vendors on the 2021 Analytics Technology Matrix according to the relative usability and functionality of their respective solutions based on customer feedback as a snapshot of the current market.

To download the full 2021 Analytics Technology Matrix, click here.


Nucleus Research is the recognized global leader in investigative ROI technology research. Using a case-based approach, we provide research streams and advisory services that allow vendors and end users to quantify and maximize the return from their technology investments. We deliver the numbers that drive better business decisions. For more information, visit or follow our latest updates on LinkedIn.


Kelsea Fitzpatrick
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