Supergrain Raises $6.8M from Benchmark to Build Headless Business Intelligence Platform

The company launches its API-first BI platform in beta to easily integrate and manage business metrics and will utilize funding to expand the team

SAN FRANCISCO–(BUSINESS WIRE)–#headlessBISupergrain, the headless BI company, today announced it has raised $6.8 million in a seed funding round led by Benchmark with participation from Base Case Capital and Operator Collective, and launched the public beta of its new platform for modern data teams. Benchmark general partner Chetan Puttagunta will also join the company’s board of directors.

Today, data teams struggle to balance the demands for increased data consumption with the need to build trust in data across their organizations. Every business is increasingly fueled by data, and each department requires different tools to make the data work for their needs. Businesses have a patchwork of systems that connect to their data, from traditional business intelligence (BI) platforms to notebooks to spreadsheet software, with each one parsing and managing data differently. Business logic is duplicated in multiple places, creating inconsistency and lack of trust in key metrics. All the while, data teams are forced to manage a growing set of downstream dashboards and analytical workflows with no real way to monitor or test the dependencies. This leads to mistakes, broken data assets and ultimately costly business decisions.

Supergrain is solving these problems by creating a headless BI platform. With an API-first, developer-centric approach to BI, Supergrain is unifying business logic and providing data teams with source-of-truth metrics. Supergrain connects directly to cloud data warehouses and allows data teams to create a central metrics repository that can be leveraged by the company’s preferred BI tools. By decoupling data visualization from metrics definitions, businesses can then easily integrate the platform into their existing systems to serve a variety of data applications.

“With the launch of our headless BI platform, we’re providing modern data teams with better tools to manage their metrics and analytic workflows,“ said George Xing, CEO of Supergrain. “Starting today, Supergrain’s API-first approach to BI will enable data teams to build trust in data and empower businesses to make data-driven decisions with confidence.”

“In an increasingly data-driven world, enterprises will rely on solutions that can efficiently manage their massive amounts of data and pull key insights from it,” said Chetan Puttagunta, general partner at Benchmark. “George, Thomas and the Supergrain team are creating a unique solution that will deliver both flexibility and precision to business intelligence.”

The funding will be used to support the expansion of Supergrain’s team, which the company anticipates will double within one year, and further develop the platform.

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About Supergrain

Supergrain is a headless BI company based in San Francisco. Established in January 2021 by George Xing and Thomas Chen, former data analysts and engineers at Lyft and Uber, the team is building an API-first BI platform that quickly and efficiently integrates and manages business metrics. Visit to learn more.


On behalf of Supergrain

Reema Bahnasy, The Hatch Agency

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