PPLSI Acquires Austin-Based Tech Company yourself.online to Expand Social Media, Privacy and Reputation Management Capabilities

Yourself.online, an industry-leading AI based service, has been a partner since 2020

ADA, Okla.–(BUSINESS WIRE)–PPLSI, the parent company of LegalShield and IDShield, protects and empowers people with the tools and services needed to affordably live a just and secure life, announces the acquisition of yourself.online, an industry-leading AI based service providing privacy and reputation management tools for social media and online accounts.

Austin headquartered technology company, yourself.online was founded in 2018 by two former Google employees, James Chance and Dimitrios Mistriotis, after recognizing how old social media posts and online accounts can damage an individual’s reputation and negatively impact opportunities in life.

Yourself.online began partnering with IDShield in 2020 by offering online reputation management and social media monitoring to IDShield’s more than a million members.

The sophisticated technological approach to social media monitoring that yourself.online created perfectly complements the services we provide our members,” said Jeff Bell, CEO of PPLSI. “We want people to feel empowered using the internet and to trust their privacy and personas are constantly monitored and protected. The benefit of this tool is the best of both worlds, it keeps you safe and gives you awareness about the perception of your online profile.”

The acquisition provides IDShield the opportunity to continue expanding the brand’s identity, privacy, security and reputation management capabilities, strengthened by yourself.online’s founders, engineering and business teams which will join PPLSI.

After partnering with PPLSI, we found both companies shared a strong common purpose of empowering individuals to have greater control and understanding of the information they share online, ensuring equal access to opportunities. My team and I are excited to continue innovating to help people with their reputation and broader online life,” said James Chance, founder of yourself.online.

Yourself.online’s technology scans social media platforms and helps people automatically find and delete old social media posts, photos and videos that can damage their online reputation. Posts and images are reviewed using AI based technologies and flagged for review, along with recommendations and proactive steps to improve and manage profiles, reputation, and privacy settings. The service continues to scan accounts and notifies the person of any changes to their online reputation.

The reputation management services offered by IDShield and yourself.online are essential for today’s digital age, especially those seeking employment, business networking, applying to colleges and universities and online dating.

A survey by CareerBuilder found 70 percent of employers use social media to screen candidates before hiring, and 54 percent of employers surveyed chose not to hire a candidate based on content found on their social media profiles. Additionally, a 2020 survey by Kaplan revealed 36 percent of nearly 300 college admissions officers polled visit the applicant’s social media profiles to learn more about them.

IDShield’s Family Plan allows you to monitor the social media accounts for a member, spouse or partner and dependent children under the age of 18. The plan monitors up to 10 accounts for covered minors. Visit IDShield Plans and Pricing to see a full list of privacy, security, and monitoring benefits for individuals, families, and businesses.

About IDShield

IDShield, a PPLSI cybersecurity brand, exists to empower a better tomorrow with identity theft solutions, privacy, and reputation management services for individuals and families. Named Best for Families and Best Overall by Forbes (2021), Best for Restoration by Money.com (2021), and recipient of the Cyber Security Excellence Gold Award (2021), we’re making protection personal by offering plans customized to meet your online security needs with one-on-one consultation by professionals at your fingertips. Today, we’re helping over a million members navigate the conveniences and challenges of modern life without giving up their privacy. To learn more about our platform, plans and benefits, visit IDShield.com and PPLSI.com.


A champion of equal access to justice and security, PPLSI has provided individuals, families, businesses, and employers with the tools and services needed to live a just and secure life for 49 years. Under PPLSI, our consumer brand, LegalShield, is disrupting the legal services industry by giving everyone the resources and tools to affordably find their justice. We are transforming the traditional way of receiving legal guidance and services and providing qualified, trusted attorneys and law firms in the palm of your hands. Our security brand, IDShield, specializes in privacy and reputation management and protects your online data and information. To learn more about PPLSI and our brands and products that currently improve and empower 4.5 million individuals and 140,000 businesses across North America, visit PPLSI.com, LegalShield.com and IDShield.com.


Hollon Kohtz, Director of Publicity, PPLSI

317.847.5658 (Cell)

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