Trax Names Former Google AI Leader, Barak Turovsky, as Chief Product Officer

The appointment marks an important shift in the company’s product and technical strategy

SINGAPORE & SAN FRANCISCO–(BUSINESS WIRE)–#AITrax, a leading global provider of computer vision solutions and analytics for retail, today announced the appointment of Barak Turovsky as its Chief Product Officer (CPO). Under Turovsky’s leadership, Trax combines its product and engineering teams to support the company’s growth and enable development of new solutions to meet market needs. Turovsky is a former Google AI leader where his focus was bringing the power of Artificial Intelligence (AI) to Google Search, Ads & Commerce, Google Translate, Cloud and other products.

“Barak brings an invaluable set of skills and experiences to Trax,” said CEO, Justin Behar. “His deep understanding of AI and first-hand knowledge of how to scale products from ideation to the hands of billions of users will be instrumental to our growth as he takes his place at the helm of what is so intrinsic to Trax’s future: our robust product and technological assets.”

Before joining Trax, Turovsky spent a cumulative 10 years at Google, most recently as director of product for Google AI, overseeing product and design organizations with a focus on applying AI across Natural Language Understanding and Computer Vision, to deliver cutting edge digital experiences to billions of Google users. Prior to that, Barak served as head of product for Google’s mobile commerce team where he spearheaded, developed, and launched Google Pay (formerly Google Wallet).

“I am eager to kick off my tenure with Trax, especially at such a pivotal moment for the retail industry,” said Turovsky. “AI is revolutionizing many areas of our lives, and retail is going through enormous disruption as physical, online and mobile experiences are blending at an incredible pace. Leveraging AI to help retailers and brands create a seamless real-time experience for shoppers is a very exciting challenge. I am looking forward to working on similar, massive scale problems to benefit billions of people, as I did at Google.”

Prior to joining Google in 2011, Turovsky was director of product for Microsoft’s Mobile Advertising, head of mobile commerce at PayPal and chief technical officer of an Israeli start-up. Barak is fluent in three languages having lived in three countries, Russia, Israel, and the U.S.

About Trax:

Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As pioneers in computer vision, Trax continues to lead the industry in innovation and excellence through development of advanced technologies and autonomous data collection methods. Trax is a global company with hubs in the United States, Singapore and Israel, serving customers in more than 90 countries worldwide. To learn more, visit


Trax Press:
Rachel Johnson

Director of Corporate Communications, Global

Heather Gries

Brownstein, on behalf of Trax

error: Content is protected !!