Array Names Alem Sendaba to COO to Further Drive Company Growth

NEW YORK–(BUSINESS WIRE)–Array, a leading financial innovation platform, announced the promotion of Alem Sendaba to Chief Operating Officer (COO). Sendaba will be responsible for scaling operations while continuing to manage the Legal and Compliance departments.

Sendaba joined Array in 2021 as General Counsel and Chief of Staff. In his role, he built and grew the Legal, Compliance, Business Intelligence, and Business Operations departments. Sendaba’s contributions include structuring key channel partnerships and other strategic deals that will add tens of millions of dollars of revenue over the coming years. Further, Sendaba helped establish Array’s operating rhythm with the introduction of monthly business reviews, quarterly goal planning, and key executive strategy alignment sessions. In his expanded role, he will partner with Co-founder and CEO Martin Toha to drive strategic initiatives and operational efficiencies for the company.

“Alem’s strategic insight and contributions since joining the organization have been nothing short of outstanding,” said Martin Toha, co-founder and CEO of Array. “His work ethic, inspirational leadership, and understanding of the business make him the perfect fit for the COO role. We are proud to have him on the team and have every confidence he will build increased connectivity and efficiency during this significant period of growth.”

Prior to joining Array, Sendaba held several senior leadership positions across organizations of varying sizes and growth stages, including Amazon Web Services, where he held a global leadership position within the AWS Private Pricing Operations team, and Bluecore, where he was the chief legal, compliance, and privacy officer for the high-growth, late-stage startup.

“I’m excited to expand on my role within Array and plan to use my experience within the organization to continue to drive us towards success. Array has already established itself as a highly innovative platform, now we need to scale our operations to continue delivering high quality products to our growing client base. Key focus areas for H2 of this year include building cross functional collaboration, accelerating growth across all channels, and ensuring we continue to delight our clients at scale,” added Alem Sendaba.

Array is actively hiring for more than 50 roles in the company, including engineering, sales, marketing, and customer service.

About Array

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products and features to market quickly. Array’s products improve financial literacy and increase digital engagement with customers. Array’s platform enables its clients to deepen their relationships with customers and better understand their needs to deliver critical information at the right time. The company has customers across multiple market segments serving millions of active users. Array was founded in 2020 by Martin Toha and Phillip Zedalis and its investors include Battery Ventures, General Catalyst, and Nyca Partners. To learn more visit


Katherine Rappoport

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