Density Appoints Ori Franco as Chief Financial Officer

Nurx and KeepTruckin alum brings 20 years of financial and strategic leadership to Density’s executive team

SAN FRANCISCO–(BUSINESS WIRE)–Today, Density, a company building technology that helps companies measure, analyze and optimize physical space, announced it hired Ori Franco as its Chief Financial Officer. As Density’s first CFO, he’ll contribute nearly 20 years of financial and strategic expertise to the company as it continues to grow its customer roster and scale operations.

Mr. Franco most recently served as Chief Financial Officer at Nurx, the nation’s leading female-focused telehealth company. During his tenure at Nurx, the company grew to serve more than one million patients and was ultimately acquired by Thirty Madison. In that role, Ori led a global team of finance, accounting, and supply chain professionals. Prior to Nurx, he was VP of Finance at KeepTruckin, the nation’s leader in fleet management technology. At KeepTruckin, he oversaw $250mm of capital raised, as well as the implementation of systems, reporting, and planning to support the company’s growth. His responsibilities spanned global finance, IT and workplace. Before KeepTruckin, Mr. Franco spent a decade in the energy industry, including six years at Sunrun, where he held various leadership roles and led the financing of $2.25b in residential solar assets through partnerships with banks and corporate investors. Franco began his career at Ernst & Young and holds a BS from the NYU Stern School of Business.

“I’m thrilled to welcome Ori Franco onto Density’s leadership team. His experience is unique. He has worked at the intersection of finance, connected hardware, and sustainability for over a decade. In a moment where climate seems finally at the forefront, we’re very fortunate to have someone as mission oriented as Ori is,” said Andrew Farah, CEO and co-founder of Density.

“I’m looking forward to helping Density achieve its ambitious mission to measure and improve humanity’s footprint on the world,” said Ori Franco. “Andrew and the talented team he’s assembled have already successfully brought a unique product to market and attracted marquee customers; the big opportunity is to help the company scale so we can deliver value to more customers in the short term, as we make our way to that mission.”

Density’s platform provides comprehensive insights of how workspaces are used, giving companies the ability to easily compare performance of a space against its intended purpose, another space, or portfolio benchmarks. Through the insights Density provides, companies are able to adapt their spaces to reflect the way people use them. Its growing list of customers ranges from Fortune 100 to high-growth tech companies that see the value in understanding the performance of their office spaces to lower operational costs, improve employee experience, and reduce their carbon footprint.

About Density

Density measures and improves humanity’s footprint on the world. Its software unlocks comprehensive data into how workspace is used through proprietary privacy-first sensors. These insights inform workplace decisions at companies ranging from Fortune 1000 to high growth tech, including Uber, Pinterest, Shopify, Okta and other household names in financial services, e-commerce and social networking. Today, Density partners with companies with more than 1.25 billion square feet under management across 32 countries.


Laurel Toney

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