Heidi DiAngelo, Kathryn Mullins Join Ridecell to Elevate Strategic Alliances Around the Globe

SAN FRANCISCO–(BUSINESS WIRE)–#EVsRidecell Inc., the leading automation and mobility platform provider for digital transformation, today announced two new members of the executive team: Heidi DiAngelo as Strategic Business Development Director and Kathryn Mullins as Growth Director.

Heidi DiAngelo comes to Ridecell with nearly two decades of experience in the fleet management industry. She has been working with international organizations for 16 years, building strategic global partnerships and deploying multinational fleet solutions. DiAngelo played a pivotal role in developing the Element-Arval Global Alliance and later served as Senior Vice President of LeasePlan International. In her most recent role as Senior Business Development Manager, Global Partners with Geotab, DiAngelo was instrumental in launching the Geotab Global Office (GGO) which offers international fleet connectivity solutions for safety, sustainability and savings.

“Over the last 15 years the fleet industry has flowed from local to global and begun leveraging telematics as a gateway to meet goals for safety, sustainability and savings,” said DiAngelo. “In an era where fleets benefit from rich data from advanced technology, Ridecell offers simplicity for fleets of all types of vehicles through automation and digital transformation. I am super excited to bring this new wave of value to customers in the industry!”

Kathryn Mullins has spent her career catalyzing growth for early and mid-stage companies as an entrepreneur and team lead. She brings a decade-long track record of delivering strategic alliances, building high-performing teams, and developing targeted go-to-market strategies. With her keen focus on next-generation mobility, IoT, cloud and data management, and autonomous transportation, Mullins has supported growth and business development for industry leaders like Daimler, BMW, and Ford. Her work has enabled the delivery of global payments systems, mobility-as-a-service platforms, intelligent transportation systems, and next-generation artificial intelligence.

“In an era where telematics and connected vehicles are becoming ubiquitous, Ridecell is pioneering automation that is critical for the transportation industry – making data actionable and eliminating barriers to vehicle access and management,” said Mullins. “I’m looking forward to helping businesses thrive with solutions that address the future of mobility and fleet management.”

“At Ridecell, our mission is to move the world better through digital transformation,” said Aarjav Trivedi, CEO of Ridecell. “Our success requires perseverance and strong long-term partnerships with fleets around the globe. We are excited to have Heidi and Kathryn join our team of innovators to lead us into the future of fleet automation with their drive and dedication to the Ridecell vision.”

DiAngelo and Mullins will help Ridecell grow its current and future customer base by enabling simplicity for business fleets through its automation and keyless solutions.

About Ridecell

Ridecell helps companies build and operate profitable shared mobility businesses. With the company’s High-yield Shared Mobility™ toolkit of intelligent software, business services, and ecosystem partners, Ridecell customers maximize three key profit drivers: customer experience; fleet utilization; and operational efficiency.

Founded in 2009, today Ridecell powers some of the most successful shared mobility services in cities across Europe and North America. These services include ZITY from Ferrovial and Groupe Renault, Gig Car Share from AAA, Blu Smart, and Karma Mobility Experiences from Karma Automotive.

Ridecell is headquartered in San Francisco, California, with more than 150 employees in offices across the globe.


Megan Higdon



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