From September 18-27, Citizens will showcase the best of New York City through an immersive experience at 29 W 23rd St in Flatiron District
- This 10,000 sq ft experience will feature immersive multimedia content and surprise live performances by New Yorkers from across the city
- The experience will include a diverse group of over a dozen performers from all boroughs, including subway artists, Moth storytellers, dancers, puppeteers, balloon artists, jazz musicians and much more
- Citizens is making the event free for all New Yorkers to discover, participate in, and celebrate New York
- As a companion to this experience, Citizens will be releasing a report based on 400+ survey hours of nearly 5,000 New Yorkers on subjects relating to New York’s resiliency and diversity
NEW YORK–(BUSINESS WIRE)–Citizens today announced the launch of The Living Portrait of NYC, a free 10-day immersive experience that showcases the resilience and brilliance of New York. The multimedia, multi-sensory experience will display fascinating data, images, and audioscapes that evoke the creativity and vibrancy of the city, as well as intimate personal stories and unique journeys that bring the neighborhoods to life.
“As we seek to build up our presence in the New York metro area, it’s important that we understand the City’s opportunities and challenges, starting at the neighborhood level, to fulfill our mission of helping all those we serve reach their potential. To that end, we have partnered with local organizations throughout the City both to learn and to help support the economic health of individuals and their neighborhoods,” said Bruce Van Saun, Citizens Chairman and Chief Executive Officer. “We have met many neighbors along this journey, and it’s a joy to share their unique stories with all of New York.”
The Living Portrait of NYC experience compiles stories, interactions and relationships Citizens built since its arrival in New York in February through the acquisition of HSBC’s East Coast branches and of Investors Bank. The experience is built entirely by a team of New Yorkers for New York. As part of the experience, over a dozen New York artists from diverse backgrounds will also appear live during the activation to perform for visitors.
“The intention of this space is to capture a moment in time in New York, holding a mirror up to multiple facets of the City after two challenging years,” said Beth Johnson, Chief Experience Officer at Citizens. “Our goal is to celebrate and entertain by providing research and the true voices of New York and bringing together dancers, musicians, comedians, and artists – and our friends and neighbors – to recapture the intimacy of in-person interactions that we’ve all missed during the pandemic. This is our gesture of hope and love to New Yorkers.”
The Living Portrait of NYC continues Citizens’ longstanding commitment to fostering neighborhood revitalization, small business support and economic development. Citizens has hosted several community programs across the City supporting open streets, night markets, grants and support for small business and workforce development. In its first year in the New York City metro market, Citizens has partnered with a number of organizations including LISC, Ukrainian Women’s League, Think!Chinatown, Rockaway Development & Revitalization Corporation, the Ocean Bay Community Development Corporation, and Pursuit.
The 10,000 sq ft experience will take place at 29W 23rd St, NYC in Flatiron and will comprise four rooms that will bring to life this Living Portrait: the first will showcase the trends and quirks that make the city unique, the second will share audioscapes of 5000+ New York stories captured over 400+ hours, the third will showcase a multimedia portrait of the City capturing the synchronicity, simultaneity, and diversity found in 24 hours of city life, and the fourth allows visitors to create Portraits of their own.
Visitors can book their timed complimentary tickets at http://livingportrait.nyc.
About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $226.7 billion in assets as of June 30, 2022. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions. In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a full-service customer contact center and the convenience of approximately 3,300 ATMs and approximately 1,200 branches in 14 states and the District of Columbia. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. In Commercial Banking, Citizens offers a broad complement of financial products and solutions, including lending and leasing, deposit and treasury management services, foreign exchange, interest rate and commodity risk management solutions, as well as loan syndication, corporate finance, merger and acquisition, and debt and equity capital markets capabilities. More information is available at www.citizensbank.com or visit us on Twitter, LinkedIn or Facebook.
VP, Media Relations, Citizens