inQuba Journey Cloud Now Available in the Microsoft Azure Marketplace

Microsoft Azure customers worldwide now gain access to inQuba Journey Cloud to take advantage of the scalability, reliability and agility of Azure to drive application development and shape business strategies.

NEW YORK–(BUSINESS WIRE)–inQuba today announced the availability of the inQuba Journey Cloud in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. inQuba customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management.

inQuba is a leading Customer Journey Orchestration and Customer Experience cloud SaaS provider, rated by both Gartner and Forrester, with customers and operations across four continents (North America, Europe, Africa and Australia). inQuba is an IP Co-Sell Microsoft partner and winner of the 2021 Microsoft ISV Partner of the Year, Industry Solution, Financial Services and 2022 Microsoft ISV Partner of the Year, Strategic Industry Solutions – FSI.

inQuba optimizes acquisition, retention and upsell across the customer journeys for financial services, insurance, telco, hospitality and retail customers. The inQuba platform provides for the ingestion of journey data from multiple sources (both digital and non-digital) to be able to precisely understand individual and aggregated journey paths of customers so that the start, drop off and goal achievement of customer journeys can be examined in detail. The platform is underpinned by a configurable customer value model that allows the customer’s perception of value delivery to be assessed throughout the journey.

The inQuba platform provides for conversational commerce (chat) engagements in the context of the customer journey and the customer’s perception of value delivery by inQuba’s corporate customers using the inQuba Journey Cloud. The result is a systematic approach to orchestrate the delivery of compelling and engaging customer journeys resulting in increased conversion, better retention and better upsell and cross sell.

The inQuba solution, delivered using Azure services and leveraging Azure’s advanced Synapse Analytics and Azure AI, offers Customer Journey Analytics, Journey Orchestration and Customer Experience (CX) management in one easy-to-use platform. This provides for social, engagement, campaigning, text & sentiment analytics, machine learning and case management on a single SaaS platform. inQuba is integrated into a host of digital engagement channels including SMS, email and WhatsApp.

inQuba’s platform is used by multi-nationals across industries. These include First National Bank, WesBank, Standard Bank, Capitec, King Price, American Modern (part of the Munich Re Group), Sanlam, Coronation, Discovery Vitality, Discovery Life, PPS Group, Telkom, Liquid Intelligent Technologies, Seacom, Capgemini USA, Goodyear Australia, The Foschini Group, The Mr Price Group, Sun International and Virgin Active.

inQuba’s close working relationship with Microsoft provides seamless integration through Power Automate to allow seamless delivery and synergy with the Microsoft ecosystem. It is hosted on Microsoft Azure and is available through the Microsoft Azure Marketplace. An added advantage of the inQuba solution is that it is approved under the Microsoft Azure Consumption Commitment (MACC) program.

Trent Rossini, Managing Director and Co-Founder of inQuba, commented, “Since the establishment of inQuba, we have worked closely with Microsoft, taking advantage of the many programs they have to offer to support an innovator-disruptor like inQuba. Microsoft’s technology has underpinned our architecture. Our relationship has been further strengthened with the launch of inQuba on the Azure Marketplace. We have already enjoyed considerable success working with Microsoft as an IP Co-sell partner and look forward to accelerating the collaboration into the future.”

Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp., said, “We’re pleased to welcome inQuba Journey Cloud to the Microsoft Azure Marketplace, which gives our partners great exposure to cloud customers around the globe. Azure Marketplace offers world-class quality experiences from global trusted partners with solutions tested to work seamlessly with Azure.”

The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.

About inQuba

inQuba is a next-generation Customer Journey Orchestration SaaS platform for analyzing and optimizing customer acquisition, retention, conversion, channel and customer cost-of-ownership strategies.

inQuba is highly rated by leading analysts Gartner and Forrester as a high innovation customer journey platform. The company has clients across APAC, US, and EMEA, with a focus on the financial services, insurance, telco and retail industries.


Liza Nolte


+27 83 226 3687

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