Flow Beverage Corp. Activates at TCS New York City Marathon as Official Water Partner

Flow Beverage Corp. and the New York Road Runners continue their commitment to supporting sustainable events with upcoming TCS New York City Marathon on November 6th

TORONTO–(BUSINESS WIRE)–Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow” or the “Company”) today announced that Flow Alkaline Spring Water will be available to runners at the TCS New York City Marathon on Sunday, November 6th, as part of its continued partnership with the New York Road Runners (“NYRR”). Visitors and runners can expect over 289,000 units of Flow to be available during the marathon and Flow will be activating on-site with hydration stations and Flow-branded “Cheer zones.” Activations will include Cheer New York keeping runners engaged, Instagram dog Barkin’ like Beckam high-fiving runners as they pass by, and a unique motivational performance by Brooklyn United’s marching band.

Flow’s Founder and CEO, Nicholas Reichenbach, said, “We are pleased that we will be the official water partner of the TSC New York City Marathon, reaching millions of fans across North America. This partnership will significantly increase brand awareness, encourage trial of Flow products, and hydrate runners of the marathon, which ties into Flow’s ethos of capturing consumers that live traditionally healthy lifestyles. We look forward to collaborating with the NYRR to make all upcoming events amongst the greenest yet.”

The TCS New York City Marathon is one of the largest sporting events in the world, with over 50,000 runners per year historically, and millions of spectators watching in-person and worldwide. Flow and the NYRR aim to inspire competitors and spectators alike to make more sustainable and healthy choices for themselves and the planet. Made with up to 75% renewable materials and a plant-based cap, Flow is 100% recyclable, responsibly sourced and designed to have a low carbon footprint. This will provide participants and spectators with a more sustainable alternative to single-use plastic.

About Flow

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced naturally alkaline spring water in a recyclable and up to 75% renewable, plant-based pack. Today, the brand is B-Corp Certified with a best-in-class score of 126.5, offering a diversified line of health and wellness-oriented beverage products: original naturally alkaline spring water, award-winning organic flavours, collagen-infused and vitamin-infused flavours in sizes ranging from 330-ml to 1-litre. All products contain naturally occurring electrolytes and essential minerals and support Flow’s overarching purpose to “bring wellness to the world through the positive power of water.” Flow beverage products are available online at flowhydration.com and are sold at over 36,000 stores across North America.

For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com.

Cautionary Statement

This press release may contain “forward-looking statements” within the meaning of applicable Canadian securities legislation. Such forward-looking statements include, but are not limited to, information with respect to our objectives and the strategies for achieving those objectives, as well as information with respect to our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are typically identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. Those risks and uncertainties include the following: impact and spread of COVID-19; ability to achieve and manage growth; failure to expand sales capabilities; changes in consumer preferences; criticism of packaged water; maintain brand image and product quality; constrained or unavailable spring water sources; inability to package products; increased competition; accurately estimating demand; maintaining relationships with distributors and vendors; changing retail landscape; incorrect product design or development; product information misrepresentation; revenues derived entirely from packaged beverages; increases in costs or shortages of materials; fluctuation of quarterly operating results; no assurance of profitability; fluctuations in foreign currency; changes in government regulation; contamination or recalls of ingredients or end products; loss of intellectual property rights; litigation; future tax rates; catastrophic events; climate change; seasonal business; dependence on key information systems and third-party service providers; ability to securely maintain confidential information; maintaining and upgrading information technology systems; conflict of interest; dual class share structure; potential volatility of share price; no assurance of active market for shares; lack of dividends; global financial condition; publication of inaccurate or unfavourable research and reports; operating history; and management and conflict of interests. Consequently, all of the forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that we anticipate will be realized or, even if substantially realized, that they will have the expected consequences or effects on our business, financial condition or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking statements contained herein are provided as of the date hereof, and we do not undertake to update or amend such forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable law.

Contacts

Trent MacDonald, Chief Financial Officer

1-844-356-9426

investors@flowhydration.com

Investors:
Marc Charbin

investors@flowhydration.com

Media:
Natasha Koifman

nk@nkpr.net