Virtual A3 TechCon Runs December 14 with the Latest in Industrial Motion Control and Motors

Experience actionable insights and expert knowledge designed to help improve industrial machinery, systems, and other automation applications

ANN ARBOR, Mich.–(BUSINESS WIRE)–#AI–Manufacturers, machine builders, system integrators, end users and others looking for the latest advancements in motion control and motors can find them all at the free, virtual A3 TechCon on December 14. Organized by the Association for Advancing Automation (A3), A3 TechCon offers educational sessions that focus on key fundamentals of motion control technology and motors, plus what new advances are taking place and where the industry is headed.

Motion control components and electric motors are at the very core of today’s industrial machinery and automation systems. With ongoing supply chain issues and labor shortages resulting in more automation deployments than ever before, manufacturers continue to invest heavily in the motion control and motors innovations that enable improvements in their automation applications. In Q2 of 2022 alone, motion control and motor vendors shipped $1.1 billion in products, with 77% going to North American companies, according to research from A3.

“Innovations in automation are coming fast, led in large part by smarter, more efficient, easier to use, and more productive motion control and motor technologies destined to accelerate the benefits automation offers in today’s challenging economy,” said Dana Whalls, vice president of A3. “The one-day virtual format has useful information for many levels of personnel, from the basics of motion control to the correct selection of electric motors, to the latest advances in automation technologies, all without having to give up a lot of time in your day.”

TechCon’s mix of sessions, designed to expand knowledge, and improve results, include:

  • The Fundamentals of Motion Control
  • Executive Roundtable: The State of the Motion Control Industry
  • Advances in Motion Control Technologies
  • Your Guide to Selecting a Motor for Your Application

Free Registration for A3 TechCon

For more details on A3 TechCon, and to register for the free virtual event, visit For more details on motion control and motors, including a beginner’s guide resource page, visit

Other A3 Events

For more information on A3’s other upcoming trade show and conferences, visit:

  • A3’s Business Forum (January 16-18, 2023, in Orlando), an A3 members-only annual networking event for robotics, vision & imaging, motion control & motors, and artificial intelligence industry professionals.
  • The Automate Show (May 22-25, 2023, in Detroit), the largest and most inspiring showcase of automation in North America.

About Association for Advancing Automation (A3)

The Association for Advancing Automation (A3) is the leading global advocate for the benefits of automating. A3 promotes automation technologies and ideas that transform the way business is done. Members of A3 represent over 1,100 automation manufacturers, component suppliers, system integrators, end users, academic institutions, research groups and consulting firms that drive automation forward worldwide.

A3 hosts a number of industry-leading events, including the International Robotics Safety Conference, the AI & Smart Automation Conference, Autonomous Mobile Robots & Logistics Week, The Vision Show, A3 TechCon (December 14, virtual), A3 Business Forum (January 16-18, 2023, in Orlando) and Automate (May 22-25, 2023, in Detroit).


Jackie Rose

Association for Advancing Automation

(734) 929-3264

Kelly Wanlass

HCI Marketing and Communications, Inc.

(801) 602-4723

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