Vendors are selected for Innovation Awards based on the core innovation of their product or service
NEW YORK–(BUSINESS WIRE)–Contentsquare, the global leader in digital experience analytics, has been named a winner of the 2022 Aragon Research Innovation Award for Digital Experience Analytics.
This award identifies the impact Contentsquare’s digital experience technology has on digital marketers across all verticals, empowering them to deliver high value customer journeys that are driven by their wants and needs. What results is CX (customer experience) data that reflects what’s important to them in the moment. Delivering high-value tailored experiences require brands to be able to take smart, decisive, and impactful action on the customer journeys they deliver, and digital analytics has quickly become a business critical function for CMOs of all industries. This award identifies the success Contentsquare has had in enabling digital analytics insights for thousands of brands including The North Face, Breitling, Clarins, Giorgio Armani, Samsung, and Virgin Atlantic.
“People are changing – we all have less time to do just about everything. And whenever we encounter frustrating online experiences, it impacts our decisions about what websites we visit, how much time or money we spend, and our overall ability to get what we need to get done, done,” said Niki Hall, CMO of Contentsquare. “Digital experience analytics are now business-critical. It allows business leaders to get ahead of customer frustrations by looking at behavioral trends that can inform what uniquely great experiences look like. We’re committed to helping brands consistently anticipate, meet, and exceed customer expectations all while building digital trust with their audience. This award is a reflection of our commitment to both consumer and brand, and how Contentsquare innovation is helping define the future of online engagement.”
The Aragon award recognizes providers leveraging visionary use of technology to not only adapt as markets change, but also to actively disrupt and inform how their markets will evolve. Contentsquare was formally presented with the award, virtually, on December 8th, 2022 at Aragon Transform, the annual Aragon Research awards ceremony.
“Understanding people is the heart of innovation and experience, regardless of industry,” said Jim Lundy, founder and CEO of Aragon Research. “Contentsquare’s innovation award is a reflection of the progress the company has made in helping organizations of all types deliver digital experiences that matter. Congratulations to the team at Contentsquare for continually looking to customers as their north star and for building products that meet their wants and needs.”
The last few years have been a massive growth era for Contentsquare, not only in terms of company size and funding, but also for its product innovation and market reach. Notable product enhancements have centered on AI-powered analytics, trust and security, and accessibility. Most recently, the company enhanced its Find & Fix solution with automated real-time alerting, monitoring and analysis. Updates allow digital marketers to seamlessly identify errors and gaps in user sessions in real time and support critical course-correction, ultimately minimizing customer frustrations and revenue losses that can result from website abandonment. The company’s dedication to helping brands deliver great experiences at scale leans on its R&D team of nearly 500 engineers, its data insights team, and Contentsquare’s knowledgeable customer success team, who pride themselves on being a strategic partner to customers.
The identification of an Aragon Research award winner is not an endorsement by Aragon Research of any vendor, product, or service.
Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact. The global leader in digital experience analytics, Contentsquare helps brands everywhere transform the way they do business, allowing them to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 1000 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights power the customer experience on over 1 million websites worldwide. Founded in Paris and with offices around the world, Contentsquare has raised $1.4B in investment funding from leading investors, including funds and accounts managed by BlackRock, Bpifrance, Canaan, Eurazeo, Highland Europe, KKR, LionTree, Sixth Street and SoftBank Vision Fund 2. For more information, visit www.contentsquare.com
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