Global Strategy Execution Platform Gtmhub Rebrands to Quantive

The company unveils its new brand identity and product offerings to establish a fresh approach to strategy execution and help global organizations achieve their strategic priorities in 2023 and beyond

DENVER–(BUSINESS WIRE)–Gtmhub, the leading strategy execution platform, today announced the unveiling of the company’s new brand identity: Quantive. The new name emphasizes the company’s mission to help ambitious organizations achieve their most important priorities with the world’s most comprehensive strategy execution solution. Unlike other software platforms on the market, Quantive has the configurability to meet companies where they are and provides them with the capabilities and scalability to get them to where they want to go.

Since our founding in 2015, our mission has been to provide organizations with the right technology, support, and expertise to achieve their goals through proper strategy execution,” said Ivan Osmak, founder and CEO at Quantive. “During that time, our business has evolved from a sole focus on the OKR methodology to a more holistic platform that enables organizations to adopt the modern operating model they need to thrive in today’s business environment. As a global company that’s growing by the day, our new brand identity reflects where we’ve come from, what we’re doing today, and our plans for growth in the future.”

In addition to the brand announcement, Quantive also unveiled updated names for its core products to better align with its new direction:

  • Quantive Results, a strategy execution platform
  • Quantive Signals, a business observability platform

Quantive Results is the leading platform for strategy execution based on the Objectives and Key Results (OKR) management methodology. With data at the core, Quantive Results gives today’s business the insights to know what’s working, what’s not, when to adapt, and where to shift focus. When it comes to operational excellence, Quantive Signals brings this to a whole new level. Using powerful AI/ML technologies, enterprises can track and analyze every aspect of their business without manual intervention and make quicker, more informed decisions. Combined, these two platforms enable companies to connect strategy to the day-to-day, achieve operational excellence, and use data and insights to inform and improve decision-making each step of the way.

The launch of the new Quantive brand and updated products rounds out a successful year of rapid growth for the company. In December 2021, the company closed a $120 million Series C funding round, the largest round in the OKR software industry. Following that, Quantive made two strategic acquisitions this year — Koan and — that enabled the company to grow its core business offerings to help modern enterprises execute their strategic vision. Through these acquisitions, funding round, and now with a new brand identity, Quantive has solidified its position as a dominant player in the OKR software market and validated the increasing demand for enterprise solutions to enable successful strategy execution, all while enhancing its platform with new capabilities.

The OKR software industry is experiencing rapid growth, and thanks to our recent expansion and exciting advances, Quantive is very much leading the market forward,” said Osmak. “With new purpose and vision, I’m confident we’ll continue to be the gold standard when it comes to strategy execution.”

To learn more about Quantive and the company’s new brand identity, please visit

About Quantive

Quantive is the world’s leading Strategy Execution Platform based on the OKR management methodology. By embedding strategic context, priorities, and progress into the day-to-day, Quantive creates organizations that excel at execution. With over 2,000 global customers across enterprises, not-for-profits, startups, and governments, Quantive helps today’s businesses accelerate growth and transformational change by creating better visibility and organizational alignment. For more information, visit


Jamie Rollo

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