Picsart Introduces Powerful New Generative AI Tools to Create New Scenes and Objects in Images

AI Background and AI Replace offer creators and marketers the ability to easily customize images

MIAMI–(BUSINESS WIRE)–Picsart, the world’s leading digital creation platform, today announced new AI tools that generate brand new objects and scenes in images. After launching its first generative AI tools last month and seeing instant success, Picsart is now introducing two new features to further enhance the creative workflow.

To continue serving its growing audience of marketers and sellers, Picsart is rolling out AI Background, which provides users the ability to place an object or product image within a newly generated scene. The object fits realistically into its surroundings rather than simply placing it on a flat background.

In addition to offering its creators the ability to generate entirely new images, today the brand is introducing AI Replace, an advanced tool that replaces a selected part of an image with something entirely new chosen by the user.

“The new AI Background will serve as an incredibly helpful tool for marketers to place their products in various scenes, while the AI Replace tool brings even more possibilities for endless creativity,” said Picsart’s VP of Product Lusine Harutyunyan. “We’ve already seen generative AI tools serve various types of users on our platform including both everyday consumers and marketers. We know these latest tools will serve the same wide range of creators.”

Since Picsart’s founding over a decade ago it has embraced AI, and made its first foray into generative AI last month with the launch of AI Image Generator and AI Writer. Since launch, the AI Image Generator has already created more than 25 million images and users are generating more than one million images per day.

To access all of Picsart’s generative AI tools, download the Picsart app.

About Picsart

Picsart is the world’s largest digital creation platform. Its AI-powered tools allow creators of all levels to design, edit, draw and share photo and video content. Picsart has amassed one of the largest open-source content collections in the world, including photos, stickers, backgrounds, templates, and more. Used by consumers, marketers, content creators and businesses, Picsart is used for both personal and professional design. Available on mobile and web, Picsart offers its world class image editing and processing tools to businesses through APIs and an SDK. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit for more information.


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