ShiftKey, Tech Company Leading Future of Work, Makes Strategic Executive Hires

Continuing period of rapid growth, ShiftKey hires new Chief Financial Officer, Chief Marketing Officer, Chief Product Officer, Chief Strategy Officer

DALLAS–(BUSINESS WIRE)–ShiftKey, a Dallas-based technology company transforming the future of work by empowering licensed professionals to connect directly with healthcare communities with open workforce needs, today announced that it has expanded its leadership team with four new executive hires: Jeffrey Lawrence, Chief Financial Officer; Ryan Bonifacino, Chief Marketing Officer; Thomas Fredell, Chief Product Officer; and Brian Scott, Chief Strategy Officer.

Founded by Tom Ellis in 2016, ShiftKey takes a marketplace approach, creating choice and options for both the healthcare communities looking to fill scheduling needs and independent licensed professionals seeking to work on their own terms. Since 2016, the model has proved highly successful, supporting more efficient business operations for healthcare communities, while expanding access to work for licensed professionals who may have left the workforce or previously faced barriers within a more traditional structure.

“I couldn’t be more proud or energized by the incredible expertise we’ve assembled across our leadership team,” says Tom Ellis, founder & CEO, ShiftKey. “Between the four of these executives, you have the intersection of technology, workforce, strategic finance and investment, and business strategy and marketing. As ShiftKey moves into this next phase of growth, I’m confident in their experience to not only bring strategic leadership, but empower their teams so that ShiftKey can continue to drive real impact in our communities and economy.”

Chief Financial Officer Jeff Lawrence has more than 25 years of experience in global executive leadership, technological and digital transformation as well as financial strategy. Prior to joining ShiftKey, he was CFO for FIGS, Inc. (NYSE: FIGS), a global apparel and lifestyle brand, where he led the company’s successful IPO. Prior to FIGS, he spent more than 20 years at Domino’s Pizza, Inc. (NYSE: DPZ) helping lead the global pizza chain’s IPO, groundbreaking digital transformation, and international expansion, amongst other areas of impact that drove best in class shareholder returns for more than a decade.

Chief Marketing Officer Ryan Bonifacino brings nearly 20 years of combined financial, business strategy, marketing, and digital and paid media experience. He has served as a multi-time chief marketing & digital officer and board member across various ecommerce, consumer technology and retail brands, including Serta Simmons Bedding and Alex and Ani. Most recently, he was the Chief Digital Officer at FIGS where he oversaw both growth and retention marketing along with all media planning, buying and analytics.

Chief Product Officer Thomas Fredell comes from the software space, previously serving as chief product officer for Datasite, where he built a new user platform from the ground up, winning the BIG AI Excellence Award for artificial intelligence-based product innovation. As previous CTO of Snagajob, he crafted a vision for technology to support ease, access, flexibility and connections for the hourly and part-time workforce.

Chief Strategy Officer Brian Scott brings expertise in technology, talent and healthcare solutions. Most recently, Brian served as CFO for TheKey, the largest private-pay provider of home care services. Prior to that, he spent over a decade as the CFO at AMN Healthcare (NYSE: AMN), the largest publicly traded healthcare workforce solutions provider, cultivating leading expertise in technology-driven talent solutions and spurring the company’s revenue to more than $4 billion.

This announcement follows a successful round of capital funding for ShiftKey, sponsored by majority investor Lorient Capital, and numerous awards, including recognition as the No. 1 fastest-growing privately held company in Dallas and as a regional finalist for the EY Entrepreneur of the Year awards.

About ShiftKey

ShiftKey is a platform that is disrupting the way healthcare facilities find licensed and certified professionals to fill available shifts. Leveraging marketplace dynamics and deep industry knowledge, the company is playing a vital role in mitigating America’s healthcare staffing shortages, enabling direct connections between facilities and healthcare professionals. By offering the opportunity to work as much or as little as they choose and putting the power back into the hands of healthcare workers, ShiftKey is bringing more licensed professionals back into the workforce, a solution that is solving a major crisis in healthcare. For more information, visit


Lorianne Walker

Curley Company for ShiftKey

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