Will Consumers Pay for Generative AI Tools? Suzy Survey Indicates 37% of Users Would

NEW YORK–(BUSINESS WIRE)–Suzy, a connected market research cloud, has surveyed 1000 consumers to understand attitudes towards Generative AI tools. The report, which is available for free download today, offers insights on consumer behavior, usage, concerns, and feelings towards AI.

Suzy’s survey revealed that:

  • 35% of consumers are aware of AI tools and most familiar with Grammarly, ChatGPT, and DALL-E.
  • 37% of AI users would likely purchase an AI tool like ChatGPT.
  • 78% of AI users would be upset if they were no longer able to use an AI tool.

Suzy used ChatGPT, the revolutionary language model developed by OpenAI, to analyze responses from a diverse group of consumers about AI and output the report. With ChatGPT, Suzy also analyzed consumer attitudes around pricing sensitivity and consumer willingness to pay for AI tools.

“Generative AI is emerging as mainstream and we are excited to share the findings of our report with the public,” said Matt Britton, Founder & CEO of Suzy. “Our research provides a look into consumer attitudes towards AI and how they are impacting businesses and their personal lives. We believe it will be an invaluable resource for companies looking to stay ahead of the curve in this rapidly evolving field.”

The Suzy research cloud offers the ability to retarget consumers. With this functionality, brands can pulse-check consumer behavior over time and check for any changes in sentiment around AI adoption.

For the full study, download it here.

About Suzy

Founded in 2018, Suzy is changing the way research gets done by integrating quantitative analysis, qualitative analysis, and high quality audiences into a single connected research cloud. Suzy enables teams to conduct iterative, efficient research with agency-quality rigor at a fraction of the cost of traditional market research. Suzy has been recognized on Forbes’ list of America’s Best Startup Employers in 2022, Inc. Magazine’s list of Best Workplaces of 2022, and as a GRIT Top 50 Most Innovative Supplier in Market Research. Suzy has raised over $100 million in venture capital funding from investors that include Bertelsmann Digital Media Investments, Foundry Group, H.I.G. Capital, North Atlantic Capital, Tribeca Venture Partners, Triangle Peak Partners, and Kevin Durant’s 35 Ventures. Learn more at www.suzy.com.


Melissa Dunn

SVP, Enterprise Marketing

Suzy, Inc.



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