Society Pass Inc’s (Nasdaq: SOPA) Travel Subsidiary, NusaTrip Inc, Acquires IATA-licensed Vietnam International Travel and Service JSC; Acquisition Adds Approximately US$2 million in GMV to NusaTrip Revenue Base

NusaTrip Inc acquires first IATA-licensed travel agency out of Indonesia; creates beginnings of regional online travel platform in SEA

The acquisition of Vietnam International Travel and Service JSC onboards approximately US$2 million of in GMV to NusaTrip Revenue Base

Jakarta, July 20, 2023 – (ACN Newswire) – NusaTrip Inc (“NusaTrip”), the online retail arm of Society Pass Incorporated (“SoPa”) (Nasdaq: SOPA), Southeast Asia’s (SEA) next generation, data-driven, loyalty, fintech and e-commerce ecosystem, today announces that it has acquired Vietnam International Travel and Service JSC (“VIT”), a IATA-licensed, full-service travel agency focused on marketing to the Vietnam inbound and outbound segments.

NusaTrip previously acquired VLeisure, Vietnam’s leading provider of hotel management and payment solutions, in April 2023. Patrick Soetanto, NusaTrip CEO, comments on the acquisition, “VIT is the first IATA-licensed travel acquisition we have made outside of Indonesia. Our business plan calls for acquisitions of other IATA-licensed travel agencies throughout Asia Pacific in 2023, including Philippines, Thailand, Singapore, Malaysia, Hong Kong, China, India and UAE, as we position NusaTrip to be the premier travel hub in SEA. According to Phocuswright, gross bookings in SEA by 2025 will reach 94% of the record 2019 level and digital transformation will accelerate rapidly across SEA, with online bookings more than doubling between 2022 and 2025. Effectively, the region has reverted back to pre-pandemic levels. We are growing NusaTrip at the opportune time.”

Founded in Vietnam since 2016, VIT operates inbound and outbound ticketing businesses targeted at corporate and travel tour segments. Nguyen Ngoc Minh, Founder and Managing Director of VIT, explains his rationale for selling to NusaTrip, “SoPa and NusaTrip are known leaders in the SEA and Vietnamese e-commerce and travel sectors. I am proud to sell VIT to NusaTrip as I know NusaTrip will greatly expand VIT’s business here in Vietnam. I wish both SoPa and NusaTrip the best luck going forward.”

Le Phan, NusaTrip Managing Director and VLeisure Founder, adds, “I am especially excited about this acquisition as it will only add to the breadth and depth of NusaTrip and VLeisure’s product offering in Vietnam. Statista projects the Vietnam travel market to reach US$3.0 billion in 2023. Total market size is expected to reach US$4.2 billion by 2027, reflecting an annual growth rate of 8.8%. We intend to leverage VIT’s strong presence in the corporate and tour markets here in Vietnam to drive strong revenue growth for NusaTrip in 2023.”

The Vietnam economy is the 5th largest in SEA and 34th largest in the world with a 2023 nominal gross domestic product of US$449 billion. The World Bank forecasts Vietnam’s economy to grow by 6.3 percent and 6.4% in 2023 and 2024, respectively, after a robust 8 percent in 2022.

About Society Pass Inc.

Founded in 2018 as a data-driven loyalty, fintech and e-commerce ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for more than 80% of the SEA population, and with offices located in Angeles, Bangkok, Ho Chi Minh City, Jakarta, Manila, and Singapore, Society Pass Incorporated (Nasdaq: SOPA) is an acquisition-focused holding company operating 6 interconnected verticals (loyalty, digital media, travel, telecoms, lifestyle, and F&B), which seamlessly connects millions of registered consumers and hundreds of thousands of registered merchants/brands across multiple product and service categories throughout SEA.

Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021.

SoPa acquires fast growing e-commerce companies and expands its user base across a robust product and service ecosystem. SoPa integrates these complementary businesses through its signature Society Pass fintech platform and circulation of its universal loyalty points or Society Points, which has entered beta testing and is expected to launch broadly at the beginning of 2023. Society Pass loyalty program members earn and redeem Society Points and receive personalised promotions based on SoPa’s data capabilities and understanding of consumer shopping behaviour. SoPa has amassed more than 3.3 million registered consumers and over 650,000 registered merchants and brands. It has invested 2+ years building proprietary IT architecture to effectively scale and support its consumers, merchants, and acquisitions.

Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in SEA. SoPa operates Thoughtful Media Group, a Thailand-based, a social commerce-focused, premium digital video multi-platform network; NusaTrip, a leading Indonesia-based Online Travel Agency; VLeisure, Vietnam’s leading provider of hotel management and payment solutions; Gorilla Global, a Singapore-based, mobile network operator;, Vietnam’s leading lifestyle e-commerce platform; and, a popular grocery delivery company in Philippines.

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