CLEARWATER, Fla., August 23, 2023 — Marketing technology firm DirectMail2.0, known for enhancing direct mail campaigns through omnichannel marketing and the integration of digital platforms, recently found itself racking up awards and appearing on some of the nation’s most notable business lists — all as the company is once again on pace to break revenue records with its seventh straight year of double-digit growth.
Among DirectMail2.0’s recent accomplishments is its third straight appearance in as many years on the Inc. 5000 list, Inc. Magazine’s long-standing ranking of America’s 5,000 fastest-growing privately owned businesses over a three-year period. In just their third year of eligibility, DirectMail2.0 has made the list every year since becoming eligible, this year coming in at #3318 with 152% three-year growth.
The Tampa Bay Fast 50, an annual list published by the Tampa Bay Business Journal earlier this month recognizing the fastest-growing companies in the area, also featured DirectMail2.0. With a 2-year revenue growth rate of 85.34% from 2020 to 2022, the marketing tech firm came in at #48 on the Fast 50 list.
To cap off its summer of achievements, DirectMail2.0 was recently honored with a coveted PRINTING United Alliance 2023 Pinnacle Award in the Technology category for its TargetMatch campaign bundle, capable of reaching users across all devices within a single household, making attribution for online and offline conversions easy and attainable. Pinnacle Awards are selected by a highly qualified panel of judges across the printing industry that evaluate 160+ entries in 58 categories spanning analog, digital, output, and non-output technologies.
“We’re ecstatic to have our good work recognized by so many notable and esteemed publishers,” said DirectMail2.0 CEO and Co-founder Brad Kugler. “The exciting things we do are ultimately for our clients — printers, mailers, marketing agencies, and their clients — to help them succeed at marketing and reach new levels through an omnichannel approach that’s smart, scalable, and results-driven. Being recognized for that work is icing on the cake.”
DirectMail2.0’s recent growth has been spearheaded by frequent updates to their core omnichannel offerings, which now amount to more than 14 online and offline-integrated technologies, all of which can be bundled together as needed to optimize performance and return.
Recent product additions have centered on personalization, notably individual-level QR codes (which garner better campaign attribution) and its newest hyper-targeted technology, TargetMatch, which displays ads to all devices within the household on a campaign’s mailing list wherever they may be, regardless of device.
Personalization at this scale has only been achievable through the ongoing development of DirectMail2.0’s automation platform. Originally launched in 2016 with three features, the DirectMail2.0’s 14-features-and-counting tech stack is designed to add a 50% lift in response to traditional direct mail marketing.
Originally developed to bring much-needed tech advancements to the commercial printers, DirectMail2.0 is in the process of rolling out its turnkey marketing technologies to agencies and businesses of all sizes, from small mom and pop shops to enterprises. Notable recent developments include an enterprise-level API integration that brings fully responsive, trackable and attributed direct mail campaigns to businesses, agencies and printers of all sizes. DirectMail2.0 has already begun its SOC-2 certification to provide seamless integration to more external services, furthering their potential API capabilities.
More and more agencies and businesses are turning to an omnichannel solution for their marketing, as a 2023 survey of marketers revealed that 74% agree that direct mail delivers the best return on investment (ROI), response rate and conversion rate compared to all the other media channels. DirectMail2.0’s recent success demonstrates a strong appetite among marketers for omnichannel campaigns.
Moving forward, this year promises next-level advances for DirectMail2.0, already on pace to beat 2023 revenue expectations, as the company finalizes preparations to enter the red-hot AI market with DM20.ai, an industry-first predictive analytics platform built to improve omnichannel marketing results through machine learning.
DM20.ai compiles years of campaign engagement and results to analyze and predict a campaign’s most effective attributes by industry, audience type, zip code, offer, timing and creative content. It will show marketers — in real time — the steps they can take to lift response rate through historical results and AI-generated models, thereby greatly improving the likelihood that every direct mail campaign will be a successful undertaking.
For additional information or to interview Kugler, call 727-335-7255 or email [email protected].
DirectMail2.0 (DM20) partners with printers, direct mail service providers and agencies to provide white-label digital add-on services that bring direct mail into the 21st Century with a suite of 14 digital integrations. Since being founded in 2016, DM20 has run 1B pieces of mail through its platform with over 40,000 digitally integrated direct mail campaigns. DM20 has been featured in Forbes, Printing News, Yahoo! Finance, and ranked #1203 on the Inc. 5000 list in 2021 and #2538 in 2022. Visit www.dm20.com for more information and to request a free demo.
Brad Kugler is the CEO and Co-founder DirectMail2.0, a marketing technology firm that exponentially improves the ROI of direct mail through omnichannel marketing and the integration of digital platforms. Since taking the helm at DirectMail2.0, Kugler has grown the firm’s digital add-on services from three to fourteen, all while also growing DirectMail2.0’s revenue by double digits every year since its founding in 2016.
As its grown, DirectMail2.0 has run 1 billion pieces of mail through its platform with over 40,000 digitally integrated direct mail campaigns. DirectMail2.0 has been featured in Forbes, Printing News, Yahoo! Finance, and ranked #1203 on the Inc. 5000 list in 2021 and #2538 in 2022. Visit http://www.directmail2.com for more information and to request a free demo.