Zip Partners with Global Payments Leader Primer to Accelerate U.S. Growth and Market Share

NEW YORK–(BUSINESS WIRE)–Leading digital finance innovator Zip Co (ASX: ZIP) has announced a strategic partnership with Primer, the unified infrastructure for global payments and commerce, to expand and optimize its payments stack, as Zip further accelerates its growth opportunity in the US market.

The announcement follows Zip’s recent year-end results, which revealed record transaction volumes (TTV) of $8.9b (up 7.0% YoY) and record group revenue of $693.2m (up 16.1% YoY). In the US, Zip exited FY23 with positive cash EBTDA on a sustainable basis.

Primer unifies payment and commerce services while delivering a powerful set of payment recovery, success and insights tools to provide businesses with unrivaled flexibility and visibility across their payments lifecycle. They will support Zip to access and connect new card acquirers and processors, fraud and communication tools to boost top line, while leveraging features such as fallbacks to reduce operational costs and build for contingencies.

The partnership with Primer will further drive distribution of Zip’s BNPL offering, lender WebBank, with plans for Primer to also add Zip as a payment option, enabling merchants across retail, fashion, travel and mobility industries to add Zip to their payments stack with just a few clicks.

Gabriel Le Roux, Co-Founder of Primer said:We’re thrilled to be the infrastructure of choice for Zip. While delivering localized payments expertise, optimization features and insights, we’re supporting leading companies like Zip to optimize payment costs and capture untapped revenue opportunities. Similarly to Zip, the U.S. is a strategic market for Primer, where we have experienced substantial growth and we anticipate a remarkable 30-fold surge in payment volume in 2023. We can’t wait to embark on this partnership and partner with Zip to support the company’s growth goals in the North American market.”

Zip Co-Founder and US CEO Larry Diamond added:With an $11 trillion total addressable market in the U.S., BNPL services account for a mere 2% of all payments. Our partnership with Primer not only accelerates Zip’s growth trajectory but also positions us to seize this colossal market opportunity in a scalable and sustainable manner.”

About Zip

ASX-listed Zip Co Limited (ASX: ZIP) is a leading global financial services company, offering innovative, people-centered products that bring customers and merchants together. On a mission to be the first payment choice everywhere and every day, Zip offers point-of-sale credit and digital payment services around the world, including through strategic investments, connecting millions of customers with its global network of tens of thousands of merchants. Zip provides fair, flexible, and transparent payment options to individual consumers, helping them take control of their financial future and helping merchants to grow their businesses. Zip is committed to responsible lending and is managed by a team with over 100 years of collective experience in retail finance and payments. Zip is also a licensed and regulated credit provider and was founded in Australia in 2013. For more information, visit:

About Primer

Primer is the unified infrastructure for global payments and commerce. With unrivaled freedom and visibility across the payments and commerce ecosystem, Primer equips merchants with the tools to effortlessly optimize performance, build at pace, and capture untapped revenue to achieve unstoppable growth

Operating in over 35 countries, Primer serves category leaders in retail & ecommerce, travel & mobility, ticketing, and fintech. It has raised over US$74M, backed by the likes of Silicon Valley heavyweights Iconiq, Accel, Balderton, and RTP Global.


Media contacts

For Primer

Shreya Varadarajan, +65 9360 4470

Hui Hui Lin, +65 8298 8724

For Zip

Angela Nibbs

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