Christmas Is Just Around The Corner – Our Last-Minute Tips For Online Shops!

It’s only just been summer and the Christmas shopping season is already in full swing. But don’t worry, it’s not too late to get your online shop ready for this season. After all, 75% of people are expected to make their purchases online for the 2023 festive season. This offers an excellent opportunity to boost shop performance and optimize the conversion rate.

Shops that have an authentic and personalized presence are particularly well received. Christmas product packages can be carefully put together with a special unpacking experience. In addition, tips on how to use the products during the Christmas period or special offers are suitable for boosting Christmas business. 

Anyone who wants to start selling products online now will find detailed instructions in the IONOS Digital Guide. For established online shops, there are additional last-minute ideas for the final spurt before Christmas:

  • Highlight top products and create Christmas bundles:

It is advisable to look through the product catalog and identify products that make good gifts or can be integrated into special Christmas bundles. These can also be combined with attractive discounts, especially for late decision-makers. Popular products should also be emphasized or bundled in a separate category to make it easier for undecided customers to make a purchase decision.

  • Clear information on delivery times:

Last-minute orders can come as a surprise; it is important to provide clear and precise delivery times and allow for a certain buffer so that goods can be delivered in time for Christmas. 

  • Create a festive atmosphere:

Subtle Christmas elements can be used to encourage visitors to make a purchase. Here are some ideas that can be implemented at short notice:

  • Add snowflakes or a Christmas hat to the logo.
  • Replace the header banner with a Christmas-themed image.
  • Embellish product photos (for example with Christmas bows).
  • Add snowflake animations, but without disrupting the user flow.
  • Special promotions for a limited time:

Different Christmas promotions can help turn shop visitors into returning customers.

  • Free delivery for orders within a certain period.
  • Discounts and coupons: Orders placed within a certain period receive a corresponding discount. Coupons increase the chance that customers will return.
  • Countdown to 24 December or the last day for guaranteed delivery under the Christmas tree: This classic approach always works well and creates a sense of urgency.

With these last-minute tips, the Christmas season can begin!

The complete online shop package from IONOS contains everything you need for a successful online presence. You can find more information about the e-commerce solutions here.

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