Why Your Website is Losing Sales & How Inclusive Websites Lead to Better Growth

Most teams think about growth in terms of traffic.

More clicks. More visitors. More campaigns.

But growth doesn’t only come from getting more people in. It also comes from helping more people succeed once they arrive.

That’s where inclusive services make a real difference. Because for many users, the problem isn’t interest. It’s access.

The Gap Most Websites Ignore

Websites are often designed for ideal users who:

• See clearly
• Navigate quickly
• Understand digital tools
• Have time to explore

In reality, many visitors don’t fit that mold.

Some need clearer text. Some rely on keyboards. Some get stuck when layouts are too busy or steps are unclear. Others are just trying to get something done quickly between other tasks.

When a site feels difficult, people don’t try harder. They leave.

What Inclusive Services Actually Do

Inclusive services make websites easier to use for a wider range of people.

They support users with:

• Visual challenges
• Mobility limitations
• Cognitive differences
• Situational needs like stress or time pressure

This can include:

• Larger or adjustable text
• Better color contrast
• Simple, predictable navigation
• Tools that support keyboard use

Solutions like Userway help add these capabilities, so more visitors can easily interact with your site.

Why Inclusion Directly Impacts Growth

Every barrier on your website filters people out.

If someone can’t understand your page or find what they need quickly, they’re lost before they could even get to know your brand.

Inclusive services remove those barriers, allowing more people to actually convert.

Better Access Leads to Better UX

When a website is easier to use, everything improves. Users:

• Stay longer
• Explore more
• Take action more often
• Return to your site
• Refer their friends

This isn’t about adding features. It’s about removing friction.

Clear structure, readable content, and flexible navigation make the experience smoother for everyone, not just those with specific needs.

Turning More Visitors Into Customers

Most funnels lose people in small, quiet ways.

A confusing form. Hard-to-read text. Too many steps.

Inclusive design helps fix those moments by allowing more users to:

• Understand your offer
• Move through pages 
• Complete key actions

The result is simple. More conversions from the same amount of traffic.

A Smarter Approach to Revenue Growth

Revenue Operations is about getting more out of what you already have.

Inclusive services support this by:

• Improving conversion rates
• Reducing drop-offs
• Making funnels more efficient

Instead of increasing spend, you improve performance. That’s a more sustainable way to grow.

Trust Starts With Ease

People don’t always notice when a site is inclusive. But they notice when it’s easy. 

This allows them to feel:

• Less frustration
• More control
• More confidence in what they’re doing

That feeling builds trust.

And trust leads to repeat visits, stronger relationships, and better long-term value.

Signs Your Site May Be Losing People

Some common signals point to accessibility gaps:

• Visitors leaving quickly
• Forms that don’t get completed
• Short engagement times
• Drop-offs during key steps

These are often not traffic problems. They are usability problems.

Simple Ways to Improve Inclusivity

You don’t need a full redesign to make progress.Start with:

• Clear, readable fonts
• Strong contrast between text and background
• Simple navigation paths
• Fewer distractions on key pages
• Easy-to-complete forms
• A widget with a screenreader, dyslexia-friendly font, and the ability to change the text size

Accessibility tools like Userway can help close gaps quickly and lead to meaningful improvements.

What It All Adds Up To

Inclusive services do more than improve access. They improve outcomes.

More people can use your site. More people complete actions. More visitors become customers.

You don’t need to reach more people to grow, but you do need to work better for the people already finding you.

Final Thought

When a website works for more people, performance improves across the board.

More engagement. More conversions. More trust.

Inclusion is not just a design choice.

It’s a growth strategy that helps your entire funnel work the way it should.

Not sure if your site is optimized? Try this free accessibility checker.
Know you need help with optimization? Try Userway for free.