Avid Delivers Media Production in the Cloud for TV News and Sports

MediaCentral subscription solution enables distributed broadcast and digital production teams to collaborate on their workflows from anywhere

BURLINGTON, Mass., July 25, 2022 (GLOBE NEWSWIRE) — With thousands of stories breaking daily all over the world, distributed TV news and sports production teams need a reliable, secure solution to bring their workflows to the cloud for anywhere, anytime access. Today Avid® (Nasdaq: AVID) makes that possible with its Avid Media Production in the Cloud solution. Based on the Avid production tools and platforms that content creation teams already rely on, Avid Media Production in the Cloud delivers the familiar experience of a broadcaster’s high-performance, on-premise workflows so distributed production teams can access assignments, assets and media to quickly deliver breaking news across all platforms, from on-air channels to web and social media.

With Media Production in the Cloud, teams can now leverage their existing MediaCentral® workflows, along with integrated Avid NEXIS® cloud storage and Avid’s MediaCentral | Stream™ IP ingest solution – all from the cloud. The combination of these tools enables journalists in the field to quickly access, edit and publish content. Teams can use Avid’s MediaCentral | Collaborate™ and other iOS and browser apps to plan and contribute to stories remotely while tracking all aspects of story production.

MediaCentral’s openness gives editors the flexibility to choose Avid Media Composer® or Adobe Premiere Pro to start working immediately on material as it comes in for fast turnaround of stories that are ready to air and stream across broadcast and digital outlets.

“With today’s distributed workforce, broadcasters are increasingly using the cloud as a production platform to quickly produce content around the world,” Raul Alba, Avid’s Director of Solutions Marketing, Media and Cloud. “Avid’s Media Production in the Cloud workflows can be stood up right alongside organizations’ existing on-premise platforms. Using familiar tools and workflows, broadcasters are finally gaining entry to cloud production without committing to a forklift overhaul or the need for additional training.”

Learn what media organizations are gaining from going to the cloud with their workflows in the Avid e-book “How Content From Anywhere is Changing Broadcasting”, available now on avid.com.

Avid Powers Greater Creators 
People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at avid.com and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success. 

© 2022 Avid Technology, Inc. Avid, Avid NEXIS, Avid MediaCentral, Avid Media Composer, Avid MediaCentral | Stream, Avid MediaCentral | Collaborate and its logo are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All rights reserved. Adobe and Adobe Premiere Pro are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.   

PR Contacts:
Dave Smith

Red Lorry Yellow Lorry (Avid’s PR agency)  

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