Brings Generative AI Capabilities to Interplay, the Low-Code Platform Accelerating Customers’ Digital Innovation unlocks impactful generative AI use cases for enterprises via its drag-and-drop low-code platform Interplay

Generative AI in Interplay

An example showing Interplay's branded image generation using generative AI.
An example showing Interplay’s branded image generation using generative AI.

Generative AI in Interplay

An example showing text-to-code generation in Interplay.
An example showing text-to-code generation in Interplay.

SAN JOSE, Calif., March 20, 2023 (GLOBE NEWSWIRE) —, whose innovation ecosystem enables customers to build production-ready enterprise applications, today announced that its low-code Interplay platform now includes integrations with Stable Diffusion, ChatGPT, and other OpenAI tools across the fast-moving generative AI landscape. Interplay goes beyond what’s available in the industry today by enabling enterprises to fuse their custom AI models with generative AI systems to serve numerous use cases across industries.

Interplay’s new generative AI capabilities unlock even faster digital innovation while— importantly—enabling companies to always own their IP with custom AI models.

Paired together, Interplay’s low-code environment and generative AI give customers what they need to rapidly implement the most cutting-edge AI capabilities that would otherwise require significant resource investments and complex coding. Organizations can now leverage Interplay and generative AI to enhance and automate their existing product descriptions, create personalized product images on their retail sites, personalize ad campaigns with users’ images and themes, build intelligent FAQs, and offer new conversational experiences, among other possibilities. Interplay and its generative AI integrations are applicable across industries, from retail to banking to insurance to healthcare.

Some of the world’s largest and most innovative companies—including Ulta Beauty, Circle K, and Pampered Chef—use the Interplay low-code platform to develop, scale, and iterate applications at a fraction of the time and expense it would take to hardcode and launch similar capabilities. The platform has continued to add cutting-edge, pre-coded technologies that customers can implement with drag-and-drop simplicity, including AI, machine learning, IoT, API data connections, and other capabilities. believes that generative AI is one of today’s most exciting and promising emerging technologies. Combining the power of generative AI with the Interplay low-code platform promises to further accelerate the pace that businesses can build differentiated, compelling, and modern digital experiences for their customers, employees, and partners.

Interplay’s generative AI integration enables organizations to immediately leverage three capabilities from within the low-code environment:

  • Text-to-code generator. Built on OpenAI, Interplay’s new text-to-code solution makes low-code application development faster. Users can generate code by entering a prompt for the desired functionality of the script from within the Interplay platform. Akin to GitHub Copilot, Interplay’s code generator actively assists developers with AI-generated low-code suggestions across the development process.


  • Branded image generation. Interplay enables brands, advertisers, and designers to generate images from text prompts based on a set of training images already within the brand’s intellectual property. Merchandisers can fuse their custom data into Stable Diffusion models to generate customized product images, colorways, and lifestyle images based on customers’ known preferences. Brands can upload brand images, color palettes, and other assets, enter text descriptions, and rapidly produce new images to enhance their applications and customer experiences.


  • GPT-3-powered training and support. Conversational experiences created by Interplay now will have the ability to answer questions and interact with customers via custom AI models and, for general queries, be able to tap into GPT-3 and other large language models (LLMs).

“Like low-code itself, generative AI promises to multiply organizations’ productivity and eliminate even more of the traditional roadblocks to harnessing powerful technological capabilities,” said Brian Sathianathan, CTO of “The potent combination of the Interplay low-code platform and generative AI now allows developers (including those without any AI expertise) to rapidly build and iteratively perfect applications that deliver the features and experiences that set their companies apart. We’re proud to place some of today’s most powerful generative AI tooling in the hands of Interplay users, and excited to see what they create as they explore its possibilities.”

About is the simplest, safest, and quickest way to get innovation done. Iterate offers Interplay: a low-code enterprise development platform with built-in capabilities for AI, IoT, big data, and a host of startup API connections. Iterate’s platform has three patents granted and nearly a dozen more pending. The company’s solutions appeal to executives and corporate innovators who seek low-risk, systematic ways to scale in-house, near-term digital innovation initiatives. Iterate has a global presence in North America (Silicon Valley, Colorado), Europe, and Asia (India/Sri Lanka).

Kyle Peterson

Photos accompanying this announcement are available at

error: Content is protected !!