Zoovu Appoints New C-Suite Executives to Lead Next Phase of Company’s Growth

Names SaaS Industry Veterans David Dean to CFO and Ken Yanhs to CMO to Accelerate Adoption of AI-Powered Product Discovery and E-commerce Experience Platform

BOSTON–(BUSINESS WIRE)–Zoovu, the AI-powered product discovery and e-commerce experience platform leader, today announced the appointment of new C-Suite executives as well as establishing the company’s headquarters in Boston. Joining Zoovu’s recently appointed CEO James Novak and CRO Ben Rey are David Dean, chief financial officer (CFO), and Ken Yanhs, chief marketing officer (CMO).

Dean was most recently the CFO at Fiix Software where he led all finance and operations functions for the SaaS provider of cloud-based preventative maintenance solutions. In that role, he worked alongside CEO James Novak to rapidly grow the company and achieve a successful acquisition by Rockwell Automation (NYSE: ROK). Prior to Fiix, Dean spent five years in financial and operational leadership positions at Intelex Technologies as the business raised growth equity financing and became a global leader in its market. He was the vice president of finance at the time of the company’s sale to Fortive (NYSE: FTV) in 2019.

Yanhs joins Zoovu from IntelyCare, a leading intelligent workforce management solution for healthcare providers, where he served as senior vice president of marketing. He joined the technology startup in 2019 and helped it become the fastest growing private company in Massachusetts with 2022 revenue in excess of $500M. Previously, Yanhs was executive vice president of global marketing at Zappi, a leading artificial intelligence (AI) consumer insights platform.

“Zoovu is a hidden gem in the industry. It powers some of the most lucrative and engaging e-commerce and b2b shopping interactions for the world’s biggest companies including Microsoft, 3M, LEGO, and Dyson,” said James Novak, Zoovu CEO. “As we enter the next phase in the company’s history and build out the executive team with seasoned and proven leaders like David and Ken, we are excited to share our vision with more brands who see the importance of helping consumers find exactly what they are looking for in the buying journey and solve the fundamental problem of product discovery.”

The executive appointments and headquarters move from the UK to Boston reflect the commitment by Zoovu and its investors to growing the company into a global leader in ecommerce.

About Zoovu

Zoovu’s product discovery and e-commerce experience platform helps the world’s leading e-commerce companies drive on average a 98% increase in buyer engagement, 211% increase in conversion, and a 47% higher average customer order. The AI-driven platform structures and enriches product content and provides technology to automate powerful digital experiences that intelligently guide, educate, and convert millions of customers worldwide.

Headquartered in Boston, Zoovu is a global company with over 250 employees and more than 2,600 customers. Following 3x revenue growth in the last three years, the company secured $169 million in funding in 2022 from leading growth equity firm FTV Capital to further strengthen its platform and accelerate its go-to-market strategy. For more information, visit www.zoovu.com.


Kathy Keating

Point B Partners


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