Maybe you have a great business idea or you already have set up an e-commerce business and want to make it successful. Whatever the situation, there are many that want to ensure that their eCommerce store does not languish in the thousands of websites existing today. It could be overwhelming to run a business, no matter the type. You cannot simply open an online store and expect customers to come and click on the site. It is important to look at ways to attract the right audience and ensure repeat customers. Here are a few tips to help you expand the eCommerce business in the coming year.
- Define the target audience
A lot of business owners do not pay attention to their audience, and this is a huge mistake. They try to build an online business that suits everyone, but this should not be the case. Even large businesses like Amazon did not begin like that. You will have to define the target customers for your products or services and then look at ways to reach out to them. Do not set up the business only from the product side but look at what the audience is searching for and then create a marketing plan for it.
2. Aim for repeat business
Isn’t it easy to sell a product to somebody who is already a happy customer instead of a stranger? You should continue to pay attention to the people who have purchased your products. Simply reward them by offering better customer service and competitive pricing, this will ensure that they continue coming back. A lot of businesses often target their marketing activities to new audiences, but they often forget that they have satisfied customers and they should give the best to them too. Consider offering specials to the existing customers on certain products and this will ensure that they do not go elsewhere for the same products.
3. Think of upsells and cross-sells
You can enjoy high value from the sale through cross-sells or upsells. They can have a strong impact on building a solid relationship with the customer. Through upselling, you can encourage the customers to buy a superior product to the product they were thinking of, and through cross-selling, you can encourage the customers to purchase related products. It is possible to upsell by displaying product feature charts and explaining the extra value the item gives to the cheaper product that the customer was initially planning to buy. You can also cross-sell by identifying complementary products which offer higher satisfaction than the original product. Such practices can increase customer loyalty and lead to repeat purchases.
4. Offer great customer service
No matter the type of business you own, whether you are into merchandising or retail, it is important to offer great customer service. It is a way to enjoy repeat business. You must keep in mind that your sales process will continue beyond the point of sale and customers enjoy a trouble-free process. They should have the surety that you will be there for them in case something goes wrong after the purchase. A lot of people also rely heavily on reviews before they make a purchase. This is why you must offer quality customer service if you want good reviews from the customers.
5. eCommerce business can operate internationally
The traditional store is often limited to having a customer base that is surrounding their area and the way to expand or grow your business is to launch new branches at an additional expense. But an eCommerce business can operate globally and reach out to a wider audience. If you have a product that is relevant to the global audience, consider offering international shipping to your service and try to expand your reach.
6. Extend special discounts through market automation
In another variation of cross-sells and upsells, you can plan a range of post-purchase emails and offer special discounts to the customers. It will ensure that the customers are aware of your products and increase their chances of a return. This is very useful if you sell products for a specific activity or event that follows another sequence of events. Another way to do this is to recognize the customer events like their birthdays, or holidays like Christmas. In this case, you can then set up a range of personalized messages for the big day and then offer a discount for their next purchase.
These are a few tried-and-tested ways to grow your eCommerce business and reach out to a wider audience. You do not have to invest a lot of money into marketing, nor do you need to go out of your way to sell your products. These strategies can be easily implemented and will show results in a few weeks.