IPTV platforms give many opportunities for companies who think about creating video content and monetizing it. But before diving into that journey, there are a few things to consider. Answering the questions below will help you clear your head and define further steps.
You can learn more about IPTV systems in the blog article.
What type of service do you want to start?
You can choose among multiple types of IPTV services what you want your service to be. Here is the list of most common types:
- Video-On-Demand. IPTV VOD platforms follow the concept of the Netflix service. It means that consumers will pay for a monthly subscription to access your video library unlimitedly. These videos are pre-recorded and stored on servers. All users need to do is play it.
- TV On-Demand. The concept of TV on-demand is similar to the previous VOD concept. But the videos broadcasted are those made for TV channels. It allows consumers to watch their favorite shows when they have time.
- Live streams. Will you show your subscribers live sports games? Or will you be an expert speaking with the audience in real-time? IPTV allows you to live stream via the Internet.
There are more types of IPTV services. These are the most widespread of them. Choose the one that suits your goals best.
What content will you offer?
As a future content provider, the first thing you should think about is content. What will you show your audience?
There are many IPTV providers out there. That’s why you need to think thoroughly about the content you want to offer. What will you stream? How will you stand out from the crowd? What is your unique selling proposition? Why will your target audience follow you?
These are essential questions to think about. They can help determine the content you will create in the near future.
Also, you will need to analyze your audience preferences: what videos they like and what videos they usually skip. The analytics feature usually comes with IPTV middleware. The obtained data will help you optimize the content.
What monetization model do you choose?
The monetization model also defines the way your audience accesses the videos. For example, if you plan to earn money by allowing advertisers to use your platform and show ads to your customers, users won’t probably have to purchase the subscription. The ad-based services are usually free of charge. They will watch advertisements.
Subscription-based IPTV platforms charge a monthly or yearly fee. Customers pay for a subscription to enjoy unlimited access to videos.
There are transactional-based services. In this case, customers purchase a video or a bunch of them. This monetization model is suitable for those who don’t have a huge library of video content.
What devices do you plan to cover?
One of the greatest capabilities of IPTV or OTT services is that they can be maintained by various devices: from smartphones to Smart TVs. To compare, cable or satellite TV operates on TVs only.
IPTV working on multiple devices gives businesses many opportunities to reach new audiences and allows people to enjoy their favorite videos from any device they want. What is more, they aren’t tied to one spot due to that. They can sit in the park or cafe and watch videos. Everything required is an Internet connection.
Covering more devices promises more clients, which also means that you will receive more revenue.
These are the most general but important questions you should consider before starting an IPTV company. The answers will define the way you work and receive income. You have many options to choose from when deciding the way your service will operate. Think deeply and keep in mind your goals.